Find low competition keywords from your competitor
When you are first looking for new quick winners, a good place to start is with competitor research.
Choose one of your competitors’ sites, look into their organic keywords, and then apply the filter to find the topics they cover on their site that you could pick away from them.
This is what it looks like when you ask a competitor’s site for organic research.
Screenshot from Semrush Organic Research, August 2021
This gives you an overview of the top level of how much organic traffic and visibility the site gets from its keyword rankings.
Then go to the job report to see the complete list. From here you can find the KD% filter and select the desired range.
Screenshot by Semrush Organic Research, August 2021
Now you want to see the best keywords from your competitor’s site that could be easily targeted and acquired by your site.
This is where you need to scroll through and choose any keywords that sound like something you can cover on your site.
If you see something on this list that you like, you can click on a keyword in the column and dive deeper into it through Semrush’s keyword research tools.
Clicking on one of these keywords will open a keyword list and show you more about the qualities of this keyword phrase.
Screenshot of Semrush Keyword Summary, August 2021
You can see the global volume distribution, CPC. and top variations, questions, and related keywords.
Clicking on one of these keyword variations or question bar will open the Magic Keyword Tool.
This is where you can expand on a specific topic, e.g. “Viola strings” and identify all the items that also get search volume and have low keyword difficulties.
Screenshot of Semrush Keyword Magic Tool, August 2021
You can then keep track of your research using this process by either exporting keywords to a spreadsheet from the Export button or submitting them to Semrush’s on-site solution called Keyword Manager.
Keyword management is a place to store your keyword lists so you can keep track of everything you’ve discovered in one place.
There is even an “Update Metrics” button that can update the SERP data to give you the latest possible information.
By the end of this workflow, you should have a good list of keywords and topics that you can build content around your site.
For any keyword questions, consider a blog post, FAQ, video, or a combination of these elements.
To summarize the process:
Look into a competitor’s organic rankings. Filter by KD% and find items with low competition. Dive deeper into each topic with the Keyword Magic Tool for sub-topics. Save your low-cost keyword research in Keyword Manager or an external file. Start building your content!