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Facebook Pay will be rolled out to Shopify sites in August

Facebook Pay will be rolled out to Shopify sites in August

Facebook Pay will be available as a checkout option for all Shopify sites in the US starting in August.

Until now, Facebook Pay has been a payment system for transactions carried out within Facebook’s own apps. It is used to send money, shop, donate and more.

Starting in August, Facebook Pay can be used by US Shopify retailers, offering a more hassle-free check-in experience for customers.

From August, companies in the US using participating platforms will have the option to activate Facebook Pay as a payment option directly on their websites, allowing their customers to speed up checkout without having to re-enter their payment information.

We are launching with Shopify vendors and expect to expand availability with more platforms and payment service providers over time. ”

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When customers choose Facebook Pay as a checkout, they can log in with their Facebook credentials, and payment forms are filled out with information stored in their account.

This low-friction mobile-free checkout experience can help businesses get higher conversion rates.

Details to note about Facebook Pay

Facebook’s announcement adds a series of disclaimers that sound like they are aimed at users who may be afraid to use a Facebook-branded payment system.

The company notes that payment information is encrypted and stored securely, eliminating the need for companies to manage this information after their expiration.

As it relates to the sharing of between Facebook and other companies, it states that payment information provided via Facebook Pay will not be used to display personal ads.

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Payments and transactions made via Facebook Pay are not shared with the user’s Facebook feed.

The rollout of Facebook Pay starts with Shopify resellers in the US, but its availability is expected to expand to more platforms and payment service providers over time.

Source: Facebook For Business

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