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Facebook Announces Bulletin – New Revenue Platform For Authors

Facebook Announces Bulletin - New Revenue Platform For Authors

Facebook announced a new service for writers called Bulletin that will help them engage, grow and monetize their audience. 100% of the subscription revenue goes to the creators. Bulletin is a stand-alone site on Bulletin.com.

What is the Facebook Bulletin?

Bulletin is a set of tools that authors can use to publish a stand-alone site, process subscription payments, and leverage Facebook’s social media to further engage with and expand their subscription and reader base.

The service is currently being launched in the United States with a select group of authors such as Malcolm Gladwell.

More features and tools will roll out over the coming year.

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Screenshot from the official Bulletin.com website

According to Facebook:

Through Bulletin, we want to support these creators and combine our existing tools with something that can more directly support great writing and audio content – from podcasts to Live Audio Rooms – all in one place.

We respect the work of the author and want to be clear that anyone who collaborates with us will have complete editorial independence. ”

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Facebook Bulletin Tools

The new service includes tools that support content creation, monetize that content and audience, and increase audience.

Features include:

Publishing toolsSustainable business modelsDiscovering and distributionCommunity building featuresPublishing tools

The Facebook Bulletin provides a CMS that makes it easy for publishers to create a fully customized stand-alone site.

Screenshot of two Facebook Bulletin pages

Sustainable business models

Bulletin offers authors 100% of the earnings and transfer of content and email lists, it handles subscription collection and includes analytics that help authors understand their audience.

This means that an author can choose to move to another platform if they choose and take their content and subscribers with them.

Facebook described their subscription payment system and offers:

“Subscription payments are handled securely by Facebook Pay, so subscribers can pay with a credit card, debit card or PayPal account.

Authors are able to offer a range of subscription-based features, including content, commenting capabilities, and Facebook groups that are accessible only to subscribers. ”

Screenshot of Subscription Pop-up

Discovery and distribution

Bulletin will leverage the Facebook ecosystem to help build an audience by making it eligible to be seen in Facebook News. Bulletin is also integrated with Facebook pages.

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Community Building Features

All currently available Facebook features such as groups, Facebook Live and Live Audio Rooms are available for the authors to take advantage of new revenue generation and engagement opportunities.

More features and tools coming to Bulletin

Facebook announced that there will be more features becoming available.

“During this year, we will implement new investments, products and services aimed at supporting more independent authors and experts.

We work in several ways that authors can promote their work across other platforms outside of Facebook and make it easier for them to collaborate with other creators. ”

The Facebook Bulletin continues with other Facebook tools that support creators. Instead of relying on third-party content outside of Facebook, Facebook creates an ecosystem that generates content that is original and exclusive to Facebook.

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Malcolm Gladwell’s Bulletin is called, Oh, MG.

He explains that the Bulletin will allow him to express himself in a less formal way and to engage directly with these readers.

He wrote:

“For some time now I have been looking for a place to be a little more, yes, Malcolmy. Digress. Hold on. Rant. Expand some things that I have thought about or written about, or that I post on my podcast …

And also to answer your questions.

So that’s why I’m here on Facebook with Oh, MG. Think of it as the direct download from my brain to yours. ”

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Facebook Bulletin continues Facebook’s tendency to evolve towards becoming a source for discovering unique content.

Quotes

Official Facebook message
Introduction to Bulletin, a platform for independent writers

Malcolm Gladwell’s announcement
Why do I start a newsletter?

Bulletin website
Bulletin.com

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