Analytics has become a crucial part of improving the overall performance of our site. From understanding how many visitors come to your site, where that traffic source comes from, how many pages they have visited, and how long they have spent on the site.
Data collected from these metrics enables us to make adjustments to our sites. This may lead to more customers visiting the site and purchasing our products.
Of course, this type of metrics does not give you the whole picture. These metrics give you no opportunity to tell how the customer behaves when he visits your site. Or what pages they click on from that behavior.
Finding out which elements of the page are attracting the visitor’s attention and which ones are not can help you make some much-needed adjustments.
Dynamic heatmaps can offer you the best possible insight when it comes to a customer’s experience on your site. It pulls this up by visualizing how your visitors navigate through each page during their visit to your site. Having this information unlocks a treasure trove of data that allows you to make smarter decisions when optimizing your site. If you want to grow your site, you should consider getting your hands on dynamic heatmaps right away.
For this post, let’s go over everything you need to know about dynamic heatmaps.
What are dynamic heatmaps?
A dynamic heatmap is a tool that allows you to visualize the data collected from your site when someone visits. It collects several types of behavioral data from the visitor from their navigation through the site and interaction with dynamic elements such as forms and pop-ups.
Dynamic heatmaps are usually used to understand which parts of a page attract the most attention from your visitors. It helps companies improve their website to increase engagement and make the customer experience more enjoyable.
Typically, these dynamic heatmaps have four core functions: click areas, click maps, elementary lists, and scroll maps. Each of these features allows the user to view hotspots on the pages of the site. These hotspots are excellent data sources that can help the users figure out the behavior of their visitors.
How can dynamic heatmaps benefit you?
There are a few ways dynamic heatmaps can help you optimize your site for better results. Here’s what you can expect from using dynamic heatmaps.
Understand the customer’s needs
As we mentioned before, understanding how your visitors navigate your site can be valuable to your business. By using dynamic heatmaps you can get the best possible feedback from your stream of visitors. If most of your visitors are not rolling past the starting point on your page, using a feature you have integrated into your site, or taking steps to convert, a dynamic heatmap can help you figure it out.
Have you ever wondered why your best-selling item performs better than the rest of your products? Sure, it’s a well-designed product, but what makes it stand out from the rest of the products you’ve put on your site? Maybe it sells well because it is a product they want or it may be due to the location in the store? Dynamic heatmaps can help you figure out what exactly is causing your visitors to click on that product, but not the others.
If you have a review page, you can learn if your visitors are scrolling through these reviews to see if the product is something they should buy. Maybe your review page is not getting enough people to scroll through it because of the way you placed it? Maybe it will move the chance of a more visible part of the page increasing the chances of people taking the time to read reviews of your product.
Using dynamic heatmaps to gain insight allows you to get a much clearer picture of the shopping experience your customers go through when they visit your site. This data can then be used to make improvements in areas that desperately need them.
Improves your site
Adjustments to your site can help increase the traffic you receive overtime, but that is if you manage to implement things that work for your store. However, randomly embedded stuff in your site is not the best way to do this. One of the reasons why most companies these days are dependent on metrics and analytics is to make sure the decision they make for their business is the right one. So instead of taking a shot in the dark, use dynamic heatmaps to help you make informed decisions.
Dynamic heatmaps allow you to test all your ideas and validate the decision you make before launching them to the public. Aside from analyzing the current state of your site with dynamic heatmaps, you can also leverage them to monitor performance behind A / B tests.
Share it with your employees
Sharing your dynamic heatmaps can help your team prepare for the upcoming goals your business wants to achieve. Running an e-commerce business requires that you observe the changes of the seasons, especially to take advantage of holiday seasons that can help increase your sales. Sharing the data collected from your dynamic heatmaps with the rest of your team can provide clarity on what to do better to ensure the next campaign is better structured.
Just like how you make changes to your site, the data they get from dynamic heatmaps allows them to construct better strategies in the long run. In addition, your team may point out other issues that you may not have noticed when observing the dynamic heatmap yourself.
Looking through a dynamic heatmap can be one of the most fruitful experiences. Knowing that you can improve your business website over time by making the right adjustments makes a massive difference. Everyone in the organization can adapt their strategies to ensure that they can each make informed decisions when it comes to their campaign efforts.
Here at Crazy Egg, our tool has managed to help lots of organizations improve their businesses using our dynamic heatmap. To get the most out of a dynamic heatmap, here are some ideas you can implement to succeed in your endeavors.
Comparison of your demographic traffic
Chances are high that your site may be receiving traffic from several different sources due to your marketing efforts. Of course, some of these sources work far better than some of the others. You may also have a set of customers with a higher-than-average basket value or some who continued to visit your store again but never completed any of their purchases.
No matter how you decide to segment your demographics, a dynamic heat map can reveal how all of these groups behave when they visit your site. How many of these customers spend enough time navigating through your content and reading the reviews before making a purchase? What type of products do your repeat customers buy most from your product line? Do any of your high value goals land on the right pages and convert into loyal customers?
Taking the time to segment the data collected from your dynamic heatmap will significantly enhance the experience for your demographic. You can implement strategies that improve the underperformers. Even making some minor changes to your site can have a massive impact on your various customers.
Evaluating the pages of your web pages
Sometimes you may notice some strange patterns on your dynamic heatmap when people visit your site. If you start seeing these spots more often, it would be wise to check them out and discover what is causing these strange behaviors. Maybe the visitor is confused about how to purchase one of the items? Or maybe they have a hard time navigating through your site to find what they are looking for.
Although heatmaps are not always able to provide you with insights that can enhance your overall shopping experience. Nevertheless, spending enough time on all page types will give you the best possible way to optimize your store in the best possible way.
Understanding the relationship between your visitor and the content offered on your site can help you highlight any gaps that you may have missed in the past. This may include web-designed issues or technical issues that may be blocking the chances of making a sale.
Analyze the items that are clicked on the most
One of the best ways to tell how well your engagement is doing is by checking which elements of your site are most clicked on by your visitors. Ideally, the parts to be clicked on the most are your calls to actions and call buttons. This is followed by navigation and other links that ensure that your visitors stay longer on your eCommerce site.
If you have embedded other elements in your site that may prevent your visitors from converting, you may need to make some changes. Unless it is an extremely important element required for your site, you need to remove it completely. If not, consider changing the position of the page to ensure that it does not further cause a problem with your customers.
In the case of navigation bars, this is an excellent opportunity to assess the various elements of this section of your site. If critical navigation button clicks are missing, you may need to make corrections in the navigation bar to see what could potentially increase clicks on these items.
Desktop and mobile experience
These days, if an e-commerce wants to ensure their success in a highly competitive market, they need to optimize their site for both desktop and mobile devices. The number of people using mobile devices has increased dramatically and most of them tend to visit stores with their mobile devices while on the go. Therefore, you need to make sure that you take the mobile optimization of your site seriously.
Dynamic heatmaps can help you compare the experiences your visitors get when they visit your e-commerce store with a mobile device or desktop. The information you get here can help you figure out what areas they are struggling with or the different behaviors between the two. Mobile users are more likely to get frustrated when it comes to navigating a site that has not optimized its site well enough. With the various screen sizes available today, it is necessary to keep this in mind when optimizing your site for a better mobile experience.
Detects the best fold
The fold usually relates to the cut-off line for the visible page material when a visitor lands on one of your pages. On a dynamic heatmap, it shows the fold where the majority of your visitors scroll through on any page. As you take the time to assess your folding, take a closer look at the ket elements that fall above and below the line. Is the message you are trying to present to your audience seen by the average visitor? What about your CTA? Is your current layout enough to convince your visitors to scroll further down the page?
Depending on the type of website you run, increasing the conversion rate for your customers can give your audience extra content. An eCommerce site can provide various content, e.g. High quality product demos or product images that contain descriptions. Utility cases are also a potential element that can be used to ease any issues your visitor may have when scrolling through your page.
Dynamic heatmaps can be a huge game-changer for those who are willing to take the time to integrate them as part of their site. Data obtained from these dynamic heatmaps can ensure that all your future decisions are made in the best possible way. Not only will you be grateful for the changes you have made to your site, but so will your customers when they discover how easy it is to navigate through the store.
Finding the products they want much faster than before will ensure that they continue to return and spread the word about your brand. If you want the best possible heat card tool, you can check out ours today!