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Do people still read blogs? (Is blogging finally dead in 2022?)

Do people still read blogs?  (Is blogging finally dead in 2022?)

We’re here to answer, do people still read blogs? So let’s get right to it.

Do people still read blogs?

Yes, people still read blogs today (in record numbers) and will almost certainly continue to read blogs for many years to come. In fact, an overwhelming 77% of internet users report that they regularly read blog posts according to the latest blog statistics. But despite a consistent increase in the number of people reading blogs, the way we read them is changing quite a bit. The average reader spends only 37 seconds reading a blog post today, making it clear that most people are unlikely to read an entire blog post from start to finish – and instead scan for the information they are looking for.

While the evidence is clear that people are still reading blogs in record numbers today, it has never been more important to create a great scannable content experience for your readers – so they can quickly find the answers they are looking for and get on with their busy lives. Having worked as a blogger, business owner, writer and content marketer myself, this is something I have a lot of experience with.

Over the years, I have taught 500,000 monthly readers how to start a blog on the right foot – and one of the most important aspects of that process has been choosing a blog layout and design that provides a great experience for your readers … thus encouraging them to return for more.

So with that goal in mind, let’s talk a little more about how to ensure people are still reading your blog.

Do people still read blogs? (Is blogging finally dead in 2022?)

Do people still read blogs? Why people read blogs (today) Best practice for designing a blog people want to read

Publication: Please note that some of the links below are affiliate links, and at no additional cost to you, I earn a commission. When you make a purchase using my one of my affiliate links, the company compensates me, which helps me run this blog and keep my content free for you. Knowing that I also only recommend products I personally stand behind.

Okay, now let’s dig a little deeper into the question of whether people still read blogs? and find out if blogging is finally dead or not when we enter 2022. Having said all that and done, I think you will agree when I say that blogging has had both a rich history and still has a enormous potential for countless applications as we move into the future.

Ready to start your blog today?

Check out my ultimate guide on how to start a blog (on the page) that has been featured on Forbes, Inc and Entrepreneur.

Why people read blogs (today)

To fully understand why people read blogs today, it helps to have a basic grasp of the history of the blog.

Here’s a brief timeline and an overview of the journey blogging has taken since it began in 1993:

1993: Blogging officially begins as web browsers are still young. 1994: Justin Hall begins personal blogging 1997: The term “Weblog” is invented and soon abbreviated to “blog” 1998: The first blogging platform (Open Diary) launched 1999: Blogger and LiveJournal launch (with Xanga soon after) 2003: WordPress and TypePad created 2003 : Google acquires Blogger and launches AdSense 2004: “Blog” becomes dictionary word of the year 2005: Vlogging (video blogging) emerges as YouTube launches 2006: HuffPo and Buzzfeed combine news and blogging 2007: Microblogging becomes a trend (content in short form) 2012: Medium founded (as a free blogging site) 2016: WordPress launches .blog domain extension 2022: There are now over 31.7 million bloggers in the US alone

The reasons why people read blogs have varied throughout the history of the blog. Ultimately, though, people end up reading blogs because they’re looking for solutions to the problems they’re having … and a blog is often one of the best formats for providing those kinds of solutions to people online – whether it’s through written content, video or audio.

A blog can accommodate any content format, and it can be used to educate, inform, advocate (for your own point of view), sell a product or service, provide support and much more …

Here are just a few of the reasons why people still read blogs today:

To find the answers to quick questions they have To learn a new skill by following along with an in-depth tutorial To watch a video tutorial that goes through the completion of a particular task To follow the teachings of an expert or influencer before for a specific niche To request advice on a forum or in the comments section of a relevant blog To get relevant news, information or updates on local events To get in touch with other like-minded people and join an online community To decide , whether or not to buy a product or service they are considering To better understand how a new product or service they have recently purchased works

If there is something you can learn, tell or explain to an already existing audience of readers, then a blog is one of the easiest ways to do it.

And it’s because of how easy it is to start a blog today that millions of people enter the blogging world every year (and teach others their valuable skills and expertise online). Blogs can be high quality sources of reliable information and educational resources for people who are anywhere in the world with an internet connection … and for that reason blogs will be here to stay for a very long time.

Best practices for designing a blog that people will read

With well over 4 billion people now using the Internet today, there is also an unprecedented level of competition to capture the attention of these readers (and provide solutions to them).

There really is a rush to the top of the mountain when it comes to delivering more and more useful, valuable, accessible content to people around the world – and a big part of that equation is delivering content in a format that readers want to consume it in.

Note from this screenshot of my guide to best practice for blog layout, where I have a very clear blog headline describing what my readers get out of the article, and then a scrolling table of contents menu that moves with them throughout the length of the article ( makes it easier for them to jump around and find the answers they are looking for) just to name two reader-focused design elements:

Do people still read blogs?  Best practices for designing a blog that people will read

Aside from the essential foundation to ensure that you always write a blog post that serves a clear purpose and somehow delivers value to your audience, be sure to follow these best practices (as taken directly from my guide on to design a blog layout that includes a dozen real-life examples to learn from as well):

Choose fonts you can read Organize your layout for easier access Design your blog posts so they are easy to scan. Use high quality images (or graphics) Consider page load time Include compelling CTAs (calls to action) The fine line between creative and cluttered Encourage engagement Brand Your layout Get your layout related to your audience

And that’s a wrap for today!

Do people still read blogs? The answer is an overwhelming yes.

But you still have to work to make sure you’ve created useful content and have a design that’s user – friendly enough for readers to stick with.

Do you have a question about the availability of your blog?

Ask away in the comments section below (share a link to your blog) and I will weigh in with my advice on how to make sure your blog is designed so people will still read it 🙂

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