Are you looking for an all-in-one solution for social media management? If so, check out Sprout Social.
Sprout Social optimizes your social strategy by streamlining your ability to post great content. It also highlights trends and analytics so you can take your online marketing to the next level.
At the time of writing, more than 25,000 brands and organizations are relying on Sprout Social as an important part of their outreach efforts. Among them: Roku, Purdue University, Shopify and Subaru.
Stay tuned to this Sprout Social review and I’ll show you why.
Sprout Social Review: Engagement
In this part of the Sprout Social review, I explain how the tool helps you generate more engagement from potential customers.
First of all: it’s easy to get started using Sprout Social. This is because the company behind the product offers dedicated training and customer support.
So you can make the ball roll fast.
Next, the tool gives you access to a smart inbox. It’s an uber feed of all your affiliate networks.
Use it to follow your social media channels via a single stream. No more flipping back and forth between windows.
Sprout Social also keeps you informed about notification spike alerts. It shows you volume increases for specific keywords, information about time-sensitive events, and information about urgent situations.
The product also helps you manage reviews across Facebook, Google My Business (GMB) and TripAdvisor. This is especially important because online reviews can create or ruin your business.
Sprout Social also includes a chatbot builder. Use it to automate chats so you can quickly reply to incoming messages even when you are not immediately available.
In addition, the tool lets you tag messages for quick reference. Later, you can easily access the tagged workflow messages related to marketing strategies.
Sprout Social even allows integrations with various third-party tools, allowing them to gather data from various sources and deliver customized insights to team members.
And yes, the tool works like a bit of a project management workhorse. Assign tasks to team members, delegate responsibilities and measure efficiency.
Along these lines, you can use Sprout Social as a CRM lite. It tracks conversation stories and contact information so you can stay in touch with people in your target market.
For information on how quickly your customer service team members are responding to customers, the tool also produces presentation-ready reports with these details
Sprout Social Tool
Publishing and planning on Sprout Social
In this part of the Sprout Social review, I explain how the product makes it easier to post good content on various social channels.
Thanks to Sprout Social, you no longer have to worry about manually logging in and out of various social media sites just to maintain a strong online presence. This is because the tool makes it easy to publish on multiple platforms at the same time.
Sprout Social: Publish on multiple platforms
For example, suppose you have a good photo that you would like to share on Twitter, Facebook and Instagram. Just use the intuitive Sprout Social interface to upload the image and add your caption. Then choose your social media channels and publish your content.
It’s that simple.
But it is even more powerful than what I have just described. Using Sprout Social, you can put together a social media strategy that lasts for weeks and even months.
This is because the tool also offers automation. Schedule your posts well in advance and let the software handle all publishing on your behalf.
And while Sprout Social does, it increases your brand online while focusing on other priority topics, e.g. To build your business.
The tool also allows you to collect approved multimedia assets from a shared library. Then team members can use these assets in their efforts to promote your brand.
SproutSocial also crushes the numbers and lets you know when people are most likely to interact with your content. This information allows you to publish on a date and time when the largest block in your audience is likely to respond positively.
Sprout Social Optimal Posting Times Tool
Oh, yes: SproutSocial also offers a mobile app. This means you can post, research and optimize from anywhere, whether you are at a restaurant waiting for food or at an auto repair shop waiting for an inspection.
The tool also offers workflows for message authentication. How to prevent an embarrassing typo or faux pas from social media from sabotaging your brand’s reputation.
SproutSocial even shares content suggestions that you can use for inspiration. It helps you save time on brainstorming.
In addition, the product also produces custom URLs that you can use for tracking. Just add them to your social media content, then check out your favorite analytics tool that you use to monitor your site.
Sprout Social Review: Listening
Here is one of many reviews of social media from Kara Wenman, Digital Content Manager at James Hardie: “Listening not only helps us better understand what the conversations are about our brand in the digital space, it lets us ensure that we dominate the share of voice in our industry in a relevant, effective and positive way. ”
Fortunately, Sprout Social helps you listen.
Use the tool to access industry, brand and competitive insights. Follow conversations and topics relevant to your brand.
Sprout Social Listening Tool
Then take the information you have gathered and analyze it so you can improve your own business.
Spot trends before they become trends. Then drive them all the way to the bank.
Find popular topics that you can use in your ad copy. Build market share.
Sprout Social also helps you spot influencers before they become so popular that they become unaffordable. Use these people to help get the word out about your brand at a reasonable price.
Best of all, though, is that the listening feature on Sprout Social allows you to read about how people feel about your brand. Then you can make informed adjustments in the business strategy.
Sprout Social Listening Tool
Here is another one of many reviews of social media software about SproutSocial’s insights: “In the past, people valued the social and were certainly willing to invest in Sprout with us, but more and more the university has been invested in our team, data and analytics we give. ”
It’s from Clayton Norman, head of social media and digital marketing at Indiana University.
Sprout Social offers powerful insights so you can see where your strategy has already taken you, and optimize it to take you even further.
The tool includes a report builder that allows you to produce custom reports that are specific to your business interests. And you can draw on hundreds of metrics across owned and paid media.
SproutSocial also lets you produce graphs and charts so stakeholders can quickly see how much your social strategy contributes to the bottom line.
Sprout Social Analytics
Spire Social Pricing Structure
SproutSocial pricing starts just the way you want it: for free.
And it’s free for a full 30 days. This is more than enough time to decide if the product is right for your business.
In addition, the company offers three pricing plans.
The lowest service level starts at $ 89 per. Month (invoiced annually). For that, you can manage up to five social profiles.
If you have to manage 10 social profiles, it will cost you $ 149 per. Month. You also get competitive reports, custom workflows, planning and trend analysis.
SproutSocial pricing comes at $ 249 per. Month for “the whole enchilada.” It gives you 10 social profiles plus improved listening, chatbots, asset library and automated link tracking.
Sprout Social Review: Pricing Strategy
This is definitely worth a look if you are serious about social media marketing.
And since you can get started for free (and without a credit card required), why not try it from today?