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Google Audience Expansion vs Optimized Targeting: Here’s The Difference
Blogging SEO

Google Audience Expansion vs Optimized Targeting: Here’s The Difference

Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery campaigns using audience expansion would soon be migrated to optimized targeting. The goal of this post is to help […]