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Best Reputation Management Software Compared by Crazy Egg

Best Reputation Management Software Compared by Crazy Egg

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Fat chance you keep making money online with a bad reputation. So we reviewed providers that can help fix you up nice. We narrowed down our research to our top six. The best for most is Brand24. They use brand ambassadors, who reach out and respond to positive or negative comments the moment someone mentions you. Plus, with real-time negative review alerts, you get ahead of negative mentions before it’s too late.

The Best Reputation Management Software for Most

Brand24

Best for most

Keep an eye on your closest competitors using Brand24’s in-depth media monitoring and cloud-based marketing solutions. Includes content discovery and distribution features, sentiment analysis, social mention and keyword tracking, and competitor comparison capabilities. Paid plans start at $49 per month for up to five users and five keywords.

Image is everything. So if you need help fixing yours don’t you want to go with the winning team from the start?Brand24 does this for you and so much more.

Most businesses think it’s all about the reviews, but what makes Brand24 great for most is they educate you on your competition in ways other providers can’t. See what’s going well, and easily develop a winning strategy for your brand. Plus your brand is monitored 24/7 which is what every business needs in today’s fast pace digital business environment.

The Best Reputation Management Software Options to Consider:

Brand24 – Best for mostPodium – Best way to get more five-star reviewsReputation.com – Best for multi-location businessesMention – Best for social media focused companiesSwell – Bet for growing local businessesChekkit – Best for service-based businessesChatmeter – Best for chains and franchises

When it Makes Sense to Invest In Best Reputation Management Software?

Investing in reputation management software is good for any business that finds themselves in the following three situations:

You’re just starting out and have no reputation.

Startups can benefit from this software to control information about their products and reputation on the web. And since they don’t have any reputation, they need to build one – and fast. In turn, they can expect more positive brand reviews and good online PR.

You want to handle a crisis and repair your damaged reputation.

Another common reason to use reputation management software is to do damage control in case of bad press or a scandal. This can be anything ranging from a product recall or the arrest of a board member. Additionally, if your business has many bad reviews or ratings, the software can come in handy.

You want to maintain your existing positive reputation.

Sustaining your brand’s good reputation in the market is another thing reputation management software helps with. This may not be necessary, though, since your branding strategy clearly works and your products, services, and customer support is already good.

You can also gauge whether you should invest in reputation management software by considering your business objectives. Let’s discuss this in more detail.

Increase Positive Reviews

Companies can use this software to collect real user feedback from verified customers to gather reviews as social proof. Plus, it can help promote their product or service. These products often come with surveys and forms that are forwardable to customers via SMS or email, which can then be distributed across other review platforms.

Search Engine Optimization (SEO)

Online reputation management software can help businesses improve their ranking on search engines. Google’s algorithm favors businesses with more positive reviews and ratings and ranks them higher on search listings. Testimonials are a great source of user-generated content that should be a part of your SEO strategy.

Online Review Monitoring

Reputation management software has several useful monitoring tools for keyword and brand mentions identifying how customers react to the brand and its offerings. 

You’ll be notified of any positive or negative reviews and customer inquiries to ensure a better customer experience. Users having negative experiences can be handled more efficiently to remove any grievances. When you fix a customer’s complaint quickly, they‘ll be more likely to recommend your product or service in the future or even edit their review.

If any of these instances ring bells for you, you should definitely consider getting reputation management software. Start your search by going through our six best software options below.

#1 – Brand24 – Best for Most

Brand24

Best for most

Keep an eye on your closest competitors using Brand24’s in-depth media monitoring and cloud-based marketing solutions. Includes content discovery and distribution features, sentiment analysis, social mention and keyword tracking, and competitor comparison capabilities. Paid plans start at $49 per month for up to five users and five keywords.

Although Brand24 is suitable for large enterprises, we also think it’s better for small and medium-sized companies. Meaning it’s best for most businesses looking to take their online reputation out of the gutter or into the homes of millions with smiles all around.

This media monitoring tool offers the best cloud-based marketing solutions to help users with content discovery and distribution. From email notifications to daily and weekly reports to sentiment analysis, it covers all the necessary aspects of efficient reputation management.

It allows users to create projects to track the social mentions of a particular keyword easily. All you need to do is type in a list of keywords or specify the keywords if you want to include and exclude to make your web scanning more precise.

You can have multiple projects at once that follow more than one brand or specific campaigns of a selected brand. The platform also has a comparison tool that lets you compare the results of all your projects side-by-side.

Brand24 crawls through the internet to look for every occurrence of your included keyword and then collects real-time mentions on blogs, social media platforms, discussion platforms, and even Google reviews!

Not only that, you have the option to filter the data according to day, week, or month. Other filtering criteria include sentiment-based drilling and sources.

Brand24 offers three tiers of pricing to appeal to businesses of all sizes:

Plus – $49 per monthPremium – $99 per monthMax – $199 per month

Get started with Brand24 and start boosting your reputation today.

#2 – Podium – Best Way to Get More Five-Star Reviews

Podium

Best for Getting More 5-Star Reviews

This messaging platform helps you strike while the iron is hot–when customers wrap up a positive interaction with your sales, service, or support teams, just send them an SMS link through Podium to direct them where to leave their glowing review.

Nothing works better to maintain a positive business reputation than continually generating good reviews. And nothing works better at encouraging customers to leave five-star reviews than Podium.

This is messaging software that contains multiple ways of improving your company’s standing in the eyes of consumers.

At its heart, Podium helps your customer service and sales teams quickly respond to customer and prospect inquiries though a unified dashboard. This platform brings together communication across Google, Facebook Messenger, text messaging, and more.

All of it’s in one place, so you can always see customer interaction histories, their preferred channels, and be notified of new messages as they arrive.

Because of how swift it’ll make your response times, communicating with customers through Podium unlocks a special way to boost your reputation. When your prompt service impresses someone, your team can capitalize on the customer’s happy feelings by ending the conversation with a text message that encourages them to leave a glowing review.

Within that text is a link that points to wherever you want them to review your company, from Google and Facebook to industry and niche-specific sites like Trustpilot or Avvo.

Better still, Podium throws in a free, textable business number for your company, so customers can text you for assistance (which will show up directly in the Podium dashboard).

And the software even contains a webchat tool, so you can add another channel of communication—a live chat widget—on your websites.

You can try all these features for free with Podium Starter. When you’re ready to step up to the full-featured version, just request a quote on their website.

On the full version, you can gain additional tools like team messaging, SMS marketing campaigns, and text-based payment collection.

There’s no more need for a disorganized reputation strategy that has you chasing down reviews across several different sites and company pages. Get Podium and make it a cinch to encourage your happy customers to leave glowing feedback for the world to see.

#3 – Reputation.com – Best For Large Multi-Location Businesses

Reputation.com

Best for Multi-Location Businesses

Reputation.com is al all-in-one reputation management platform used to help businesses rank higher in local searches, boost star ratings, and stream those reviews on a per-location basis. Users can also leverage a proprietary reputation score to learn more about their reputation success and failures. Includes all the features you need as a large, multi-location business.

Reputation.com claims to have invented the online reputation management category and be the only reputation management company to offer an all-in-one platform. The company was founded in 2013 in Silicon Valley and is a market leader in its niche. 

Businesses can use the software to rank higher in local searches and boost star ratings across all of the top sites. The reviews can then be streamed to each of your locations’ web pages.

One of the more unique features of Reputation.com is its proprietary Reputation Score that gives users insights into where their business is winning and where it’s falling short. 

This is a report card that measures how your business is found, chosen, and experienced – both online and onsite. The grading is done on a scale of 100 to 1,000 and calculated using nine unique factors.

Reputation.com’s clientele includes several bigshots that have multi-location operations, such as Public Storage, Pearle Vision, Ford, Nissan, and US Bank. 

However, we’d like to point out that Reputation.com isn’t suitable for small or medium-sized businesses – or if your business is outside their wheelhouse – since it’s built for scale.

We couldn’t find any pricing or plans on Reputation.com’s website. Users are directed to request a demo or to call a sales phone number.

#4 – Mention – Best For Social Media-Focused Organizations

Mention

Best for Social-Heavy Businesses

Mention helps businesses analyze and understand posts made about their businesses across various social media platforms like Twitter, Facebook, and Instagram. With it you can identify conversation trends, filter results, re-publish user content, identify influencers and important hashtags, and set up custom mention notifications across platforms. Paid plans start at $25 per month for one user and up to 5,000 mentions.

Having a social media presence helps companies attract and retain customers. And if social media is how you connect with your target audience, Mention could be a good match for your brand.

The software allows you to analyze and understand posts made across social media platforms like Twitter, Facebook, Pinterest, and Instagram. It also helps identify conversation trends and carry out data filtering. Direct publishing on social media is also possible thanks to its drafting and scheduling options.

You’ll get notifications every time someone talks about your brand, your products, or just about anything related to you thanks to Mention crawling forums and social media sites. You can mine insights from competitor brands and industry niches and then use them to create your own content, too. 

Mention gets granular when it comes to monitoring specific social media sites. It has the capability to identify potentially useful hashtags, influencers, and images. All of the social media statistics are featured on a dashboard that can be filtered by source, location, or any number of other useful data points.

Over 4,000 enterprise clients such as Spotify, Airbnb, MIT, and Microsoft use Mention. It has over 750,000 users worldwide in 125+ countries.

Mention offers four plans to users, along with the option to pay for them on a monthly or yearly basis. They are:

Solo – $25 per monthPro – $83 per monthProPlus – $167 per monthCompany – Starting from $450 per month

The prices mentioned above are payable yearly. If you opt for the monthly plans, you’ll have to pay extra.

#5 – Swell – Best For Local Businesses 

Swell

Best for Local Businesses

Swell is a growth platform built specifically for local businesses looking to convert customers into marketing machines. With it, you can set up automatic review requests, send customizable text messages, and leverage templates to speed up the process. Choose from a variety of products designed to help you grow your business while connecting with customers on the platforms they’re already using. Pricing starts at $199 per month paid annually.

Swell aims to convert your current customers into a marketing machine, allowing you to scale your business by putting your reputation to work. 

It knows when and how to ask your customers to leave reviews for your business. It connects with them by sending customizable, automated text messages with invitations to leave a review on Google, Facebook, or a dozen other platforms. 

The platform also offers built-in templates to make it easy for businesses to respond to reviews.

Swell makes it simple for businesses to engage with their local customers and gain more visibility. It’s geared towards small and mid-size businesses who may not have the time or resources to dedicate to scaling their companies through reputation management. 

In fact, it works best for businesses that have brick-and-mortar locations in the healthcare, retail, restaurants, fitness, or real estate industries. 

There are a variety of Swell products to promote customer engagement to help your business get tons of reviews to boost your search rankings and online reputation. This can also establish you as an authoritative and reliable brand.

Swell enjoys positive accolades with over 2.1 million reviews and an average customer review score of 4.8 out of 5. 

We particularly liked how Swell has kept things simple with its pricing. Currently, there are two plans available:

Annual Plan – $199Monthly Plan – $249

There’s also the option of volume pricing available for businesses with multiple locations.

#6 – Chekkit – Best For Service-Based Businesses

Chekkit

Best for Service-Based Businesses

Connect with your customers on a personal level while encouraging positive reviews using Checkkit’s review management platform. It integrates with Google, Facebook, and various other review platforms to help centralize review management in one location. Includes templates, custom notifications, and a tool for directly messaging with customers. Enjoy no long-term contracts and full transparency starting at $99 per month with essential features.

Reputation management is equally necessary for service-based businesses such as dentists, brokers, and chiropractors. 

You see, these businesses don’t only want good reviews – they also want to connect with their customers in a more personal way. So, the needs are unique but still relevant, which is something that Chekkit can help meet. 

Chekkit integrates with Google, Facebook, and other industry-specific review platforms to streamline all reputation management activities. The software also has templates, notifications, and an app for sending and receiving messages from customers. The app is especially helpful for keeping all your messages from Facebook, Google, video, and SMS on one dashboard.

Chekkit is dedicated to offering affordable solutions, keeping it in line with the limited budgets of service-based businesses. 

It claims to be fiercely independent and not reliant on lining investor’s pockets to succeed, making the platform one of the few reputation management companies who are fully transparent about their offering and why it has cheaper prices in comparison to its rivals.

Who doesn’t like quality service without having to break the bank?

Chekkit’s subscription is month-to-month with a cancel-at-any-time policy. The two plan options are: 

Chekkit Essentials Plan – $99 per month Chekkit Premium Plan – $199 per month

Also, if you pay a year upfront you’ll get a 15% discount on subscription fees. 

 #7 – Chatmeter – Best For Chains and Franchisees

Chatmeter

Best for Chains and Franchises

Leverage listing management and review monitoring capabilities to ensure brand consistency across every location. Includes restaurant performance monitoring at the national, regional, or store level with segmented reports and convenient comparisons. Includes review trend analysis, competitor comparisons, and review response tools. Product pricing isn’t available online.

Chatmeter helps franchisees and chains keep their local reputation in line with corporate values. 

The software uses listing management and review monitoring tactics to maintain brand consistency at each of your chain’s locations. It allows you to analyze restaurant performance at the national, regional, or store location levels and then create segmented reports based on any grouping. Store comparison charts give a convenient side-by-side look at your top performers.

Chatmeter’s innovative review management platform allows you to monitor reviews, track review quality and quantity, measure against competitors, and review rating trends – with all data organized and segmented. There are also review responding tools to make it simpler to engage and handle your chain’s customers.

You can also create custom feedback surveys to learn about your customers’ wants and needs before they end up in your reviews. 

One of the best features of Chatmeter is its advanced sentiment analysis called Pulse. 

You can use Pulse to break down the sentiment of every review your business receives, helping you get inside the minds of your customers and learn how they view your franchises. This helps you take prompt action to resolve any issues.

Methodology For Choosing The Best Reputation Management Software

Certain factors have to be taken into consideration before choosing the right reputation management solution for your business. 

Below, we’ve compiled a list of such factors that will make it easier for you to narrow down your options.

User-Friendliness

The software you choose should be user-friendly and easy to integrate into your current system. Steer clear from options that require on-site installation or have problems integrating with systems and tools you already pay for.

Review Responding

Make sure your review management software allows you to quickly and easily respond to reviews. This will increase your chances of converting reviews into returning customers. 

It’s the easiest way to connect with customers and understand how they perceive your brand and product or service. Since the whole point of getting the software is to build a positive online presence, this becomes necessary.

You should acknowledge compliments and express your desire to improve in cases of negative reviews.

Mention Monitoring

You need a mention monitoring system in your chosen reputation management software, especially if you don’t miss out on any key mention or information about your brand on online media, including news websites, blogs, forums, and listings.

A software tool that enables mention monitoring will help you track down any brand or product mention and gather crucial information to strategize competitive marketing plans.

Review Monitoring

All reputation management software offers a review monitoring feature, but it’s the methodology of how they allow you to monitor reviews that separates a good tool from a bad tool.

You should be able to monitor reviews from all websites and receive real-time alerts for every new input. This will help you monitor your customer’s feedback more efficiently and reduce the possibility of missing out on any reviews, whether positive or negative.

Social Monitoring

Choose an advanced reputation management software that provides the option to monitor social media. This is crucial for understanding your customer‘s point of view.

For this, however, you must have your own social media pages where customers can post reviews about the products and services you offer. The idea here is to stay on top of trends, build long-lasting customer relationships, generate new leads, and protect your brand’s reputation – all of which social monitoring helps ensure.

Industry Niche and Business Size

All businesses have unique needs. For instance, a local restaurant won’t have the same means or needs as a SaaS start-up, and neither will a chain of franchisees as a Fortune 500 e-commerce company.

You have to choose software based on your business size and industry niche for the best results. 

Brand24

Best for most

Keep an eye on your closest competitors using Brand24’s in-depth media monitoring and cloud-based marketing solutions. Includes content discovery and distribution features, sentiment analysis, social mention and keyword tracking, and competitor comparison capabilities. Paid plans start at $49 per month for up to five users and five keywords.

Wrapping Up

Efficient reputation management can help maximize revenue, which is why businesses should take the initiative to perform simple tasks. Claiming review management profiles, responding to reviews, and even requesting reviews – every little thing counts!

Choosing the best reputation management software depends on your unique needs. For example, Brand24 would be better for most business but if your businesses has unique circumstances that cause you to opt for Mention, that’s cool too. 

Nevertheless, you are sure to find the right tool by referring to our top picks. Don’t forget to use the methodology we discussed above to narrow down your options.

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