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Best Ecommerce WordPress Themes Compared by Crazy Egg

Best Ecommerce WordPress Themes Compared by Crazy Egg

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A well-done online store can be the difference between raking in dollars and hearing crickets. We’ve built and managed numerous ecommerce sites over the years using dozens of different WordPress themes—some were excellent and others… well. Not so much. Based on our experiences, Astra is the fastest, easiest, and most flexible ecommerce theme on the market. There’s a robust free version—yep, you can use it for free. Plus, it’s lightning-fast, optimized for SEO, and easy to customize.

The Best Ecommerce WordPress Theme for Most


Best for Most

Astra is one of the most popular WordPress themes on the market. It’s lightweight and highly customizable on its own, but you can extend that customization using a drag-and-drop page builder. It’s compatible with Brizy, Gutenberg, Elementor, and Beaver Builder. Try it free or upgrade to Pro today!

If you’re looking for a lightweight, fast, fully customizable, and SEO-optimized ecommerce theme, Astra is the way to go. It’s incredibly easy to use and set up with 150+ free starter templates you can use to kickstart the process. Plus, it’s compatible with virtually every page builder out there. There’s a limited free version you can start with that comes with everything you need to design your online store.

And many people stick with the free edition forever. But you can easily upgrade to pro (either as an annual subscription or for a one-time fee) in just a few clicks if you need more advanced customization options.

The 5 Best Ecommerce WordPress Theme Options to Consider:

Astra – Best ecommerce WordPress theme for mostShoptimizer – Best for SEO optimization and speedManufacturer – Best for enterprise-level storesDGWorks – Best for selling digital productsWooCommerce Storefront – Best free quick-start theme

When it Makes Sense to Invest Into a WordPress Ecommerce Theme

Many WordPress themes include basic ecommerce styles and functionality for different online store plugins. They’re perfect if you only sell a few products to boost other primary revenue streams like service offerings, affiliate marketing, or ads.

If product sales aren’t your main revenue driver, or you only have a few products, the theme you’re already using (or any WordPress theme) will do just fine.

However, regular WordPress themes won’t cut it if you rely 100% on product sales to make money.

Even if you’re a skilled copywriter or a seasoned salesman, selling online is a completely different ballgame. So, you need a theme that does a lot of the heavy lifting for you.

Because of that, we highly recommend choosing a theme with one focus—getting your customers to click “buy now.”

Most themes aren’t optimized for online sales, nor do they include many of the features you need to run an online store. Whether you’re starting a new ecommerce site from scratch, transitioning to an online store, or unhappy with the current theme you have, ecommerce-specific themes are your best bet.

#1 – Astra — Best Ecommerce WordPress Theme for Most


Best for Most

Astra is one of the most popular WordPress themes on the market. It’s lightweight and highly customizable on its own, but you can extend that customization using a drag-and-drop page builder. It’s compatible with Brizy, Gutenberg, Elementor, and Beaver Builder. Try it free or upgrade to Pro today!

Astra is a highly customizable, SEO-optimized WordPress theme that works well with Gutenberg or an external page builder, like Elementor. It’s our top pick for ecommerce themes because of its seamless WooCommerce integration that lets you build an online store that’s speedy, lightweight, and on-brand.

But the best part is that you can download it, install it, and build your entire site for free. There are a few advanced features and templates reserved for paid plans, but Astra’s free plan offers plenty of flexibility and power.

At its core, Astra is mobile responsive, easy to use even if you have no experience, and very lightweight. So, you won’t find bloated code, unnecessary features, or slow load times.

But what makes it really stand out is how customizable it is. Even with the Gutenberg editor, you can easily drag and drop a well-designed ecommerce store into existence in just a few hours. There are even 95 professionally designed free templates you can import and use on your site in one click. On top of that, there are 110 premium templates that come with Astra’s paid plans.

Regardless of the look and feel you’re going for, you don’t have to start from scratch. All you have to do is replace the demo content with your own, and you’re ready to go.

Once you integrate it with WooCommerce, you’ll have the ability to create product pages with your preferred grid layout, a dropdown cart so your customer always knows what they’ve added, a product catalog, and a quick view option that lets users get a better look right from the catalog page. 

If you’re a beginner, Astra might take some getting used to at first, as you discover its seemingly endless list of customizations. If you don’t want a learning curve, you might want to go with a more straightforward ecommerce theme, as Astra is designed for customization and not necessarily a quick start.

If you’re specifically looking to create an ecommerce site that allows you to build it with a page builder, Astra is compatible with Brizy, Gutenberg, Elementor, and Beaver Builder.

You can start your store from scratch, or you can use one of their ready-to-import store templates created by niche. 

Astra’s best features include:

Specific customizations without needing to codeWide array of page layouts, typography, color, and header optionsTemplate library updated monthly with new designsExhaustive features that help you design a blog to complement your store 

Astra offers three pricing tiers, with the cheapest being $59 per year ($47 on sale right now). The next tier is $276 per year ($169 on sale) and comes with all the premium starter templates, pro features, and your choice of a premium add-on package for either Elementor or Beaver Builder.

The top package is $523 per year ($249 on sale) and includes 1:1 support, add-ons for both page builders, and four of Astra’s in-house plugins.

If you’re not down to pay an annual fee, you can opt for a lifetime deal, instead, starting at $249 with lifetime product updates, premium support, and unlimited usage.

Alternatively, you can start with the free version to try it out. Many users stick with the free edition forever because it’s packed full of customizable ecommerce features, but you can easily upgrade to a Pro plan at any time if you need more from your WordPress theme.

#2 – Shoptimizer — Best for SEO Optimization and Speed


Best SEO and Speed

SEO is a crucial part of getting your products in front of the right people. Shoptimizer is an ecommerce WordPress theme designed for speed and search engines. With it, you won’t have to worry about slow loading times, a lack of SEO options, or unnecessary delays due to poor theme coding.

Everything great about this WordPress ecommerce theme is in the name. Shoptimizer is a robust ecommerce theme built specifically for search engine optimization and speed.

If you plan to market your ecommerce store with a strong focus on page speed and ranking on Google, Shoptimizer is built to deliver exactly that.

With SEO, speed, and conversion in mind, the creators of Shoptimizer built a theme that prioritizes getting the most free traffic to your products. If you use Shoptimizer, you don’t have to worry about losing customers and orders with long page loading times, as it was designed to minimize delays. If you have experience selling online, you already know slow load times can mark the difference between making a sale or losing a customer.

For instance, Shoptimizer’s checkout page is designed only to show checkout details and payment options. By removing the header, footer, and sidebar, they minimize distractions and encourage closing a sale by mimicking a squeeze page. They also offer a customer review feature you can insert into your checkout page to increase your customer’s faith in your product.

Just because Shoptimizer focuses on SEO and speed doesn’t mean they’ve forgotten about the features that make building an ecommerce store easy and beautiful.

They offer plenty of store customizations like sticky product details when you scroll, slide up sales notifications, product search, pre-designed store pages you can make your own, and the ability to create sophisticated catalog layouts with the easy-to-use Elementor page builder. 

Some of Shoptimizer’s best features are:

Detailed theme documentation and directionsFive-star-rated customer supportOne year support and updates includedEasy demos for installation

Pricing for Shoptimizer is a one-time payment of $99.

#3 – Manufacturer — Best for Enterprise-Level Stores 

Manufacturer V2

Best for Enterprise-Grade Stores

Manufacturer’s human-oriented approach delivers a professional and easy-to-navigate site structure, even if you have hundreds or thousands of products for sale. Comes with 40 templates and 50 pre-built Elementor blocks to customize your design for a one-time purchase of $59.

Enterprise-level businesses in manufacturing, wholesale, or industrial products need a functional theme, too. Manufacturer is a WordPress ecommerce theme that delivers industry-specific needs to enterprise-level stores. 

Manufacturer’s human-oriented design makes sure your company puts its best foot forward with a professional structure perfect for the textile industry, pharmacies, automotive, electronics, and the tech niche to name a few. 

With more than 40 templates and 50 pre-built blocks you can add with the Elementor page builder, Manufacturer is a highly customizable website with the ability to create an online shop that can elevate your product offerings. 

Features include:

Specifically designed industry blocks for showcasing services and projectsPremium DGPR plugin to comply with EU cookie lawsOne-click demo importsVideo backgrounds and custom industry-related icons

A regular license for Manufacturer is $59, and you can add on an optional extended 12-month support plan for $17.63. Learn more.

#4 – DGWorks — Best for Selling Digital Products

DGWorks by Themevan

Best for Digital Products

Market, sell, and deliver digital products with ease using the DGWorks WordPress theme. It’s perfect for photographers, graphic designers, templates, PDFs, digital courses, online workbooks, and more. Integrates seamlessly with the Easy Digital Download plugin and is compatible with Elementor.

Digital products are increasingly popular today. With DGWorks, you can easily create a storefront that showcases your best digital products with sleek page layouts and templates. 

DGWorks is a powerful ecommerce theme for stock photography, graphic design, music, downloadable templates, or PDFs. Essentially, DGWorks can handle anything you want to sell digitally. The key to an effective digital WordPress store is its Easy Digital Download plugin, which integrates perfectly with DGWorks.

With it, you can ensure that once your customer buys a product, it instantly delivers a downloadable link with their purchase to their preferred email address. Easy, and it’s all done automatically behind the scenes while you focus on creating more digital products to sell. 

The most impressive feature DGWorks offers as a digital download theme is its subscription model option. With the Recurring Payments Addon, you can easily start selling subscriptions right in your store that’ll capture monthly or annual payments.

Some great features of DGWorks:

Compatible with Elementor page builder for more customizationTemplates to add an optional blogSubscription tiers for various membership levelsPlenty of pre-built homepage templates

It is a one-time payment of $56 for a regular license, and you can also purchase their optional extended 12-month support for $16.50. Learn more.

WooCommerce Storefront

Best Free Quick-Start Theme

WooCommerce Storefront is a free quick-start theme designed to help you launch your new website as fast as possible, with no page builders or advanced plugin configuration required. It’s lightweight and specifically designed to make WooCommerce stores look amazing.

With almost 5,000,000 downloads, WooCommerce Storefront is a popular quick-start theme that you can get up and running in no time for free. 

If you aren’t a developer and don’t have time to learn the ins and out of page builders and advanced plugins, Storefront allows you to skip all of that while still creating an ecommerce store designed to sell.

This free WooCommerce theme is intuitive and can cut the amount of time you spend putting together your store in half with a decent list of ready-made extensions. 

Suppose in the future you want to take your free ecommerce theme to the next level. In that case, WooCommerce offers extension packs that allow you more detailed customizations like adding custom sections to your homepage, additional sharing options, enabling customer reviews, and additional dropdown menu options. 

Storefront’s best features include:

Intuitive, clean, and simple designDisplaying top-rated products on your home pageAdaptable store display for any deviceThe option to add a blog to your site as a content marketing option

The WooCommerce Storefront WordPress theme is free, and additional extension packs start at $69. Learn more.

Methodology For Choosing The Best Ecommerce WordPress Themes

Creating a list of the best WordPress themes isn’t easy when there are so many contenders. When we chose the best options for this guide, we thought about the basics that make a reliable ecommerce theme, like mobile compatibility and accessibility. 

Beyond that, it’s essential to consider your business goals, niche, and the specific features you need that some ecommerce themes offer and others don’t.


Some ecommerce themes advertise themselves as a catch-all framework to create a store in any niche with a page builder. Others cater to niche-specific needs. For example, a site built for an online pet store might not be the best option if you’re trying to sell women’s apparel. 

In this case, you can choose to go with a more general yet robust theme with plenty of page builder compatibility to make your own, or you can find a theme with pre-built templates and functionalities specific to your niche. Once you find the right features, it may come down to the amount of time and energy you want to spend creating your niche store. 


In one simple question: How big is your store now, and are you expecting to grow?

Growth is a determining factor if you’re trying to find a fitting ecommerce theme that won’t limit you once you start to scale. If you’re after a simple store that gets the job done, you’re better off investing in Storefront, for example, instead of a more expansive theme like Shoptimizer. 

If you have a large business, a theme like Manufacturer is built for industrial equipment stores, wholesalers, and manufacturers with specific enterprise functionality. If you’re only ever planning on creating digital products, a theme like DGWorks can help you achieve that with a streamlined site-building process. 


The need for customization is unique to your business. While some companies prefer the freedom to design and re-design their storefront as they please, others focus more on ease-of-use and the proper extensions for their sales strategy. 

Most ecommerce themes provide plenty of customization, as this is an important part of creating an online store, no matter the industry. But some themes take it a step further by integrating with a long list of page builders or providing more customizable templates. It’s important to keep in mind that the more customization you want for your store, the more time you’ll have to invest in building it. 


Best for Most

Astra is one of the most popular WordPress themes on the market. It’s lightweight and highly customizable on its own, but you can extend that customization using a drag-and-drop page builder. It’s compatible with Brizy, Gutenberg, Elementor, and Beaver Builder. Try it free or upgrade to Pro today!


You can build an amazing ecommerce store, and you don’t need to hire a developer to do it. As you’ve seen throughout this guide, your problem isn’t limited to options but instead having too many options to choose from.

This guide will help you whittle down your choices by reviewing the best themes for different scenarios. At the very least, we offer a framework that tells you how to think about themes to pick the best one for your company. 

If you’re still on the fence, bookmark this guide and go back through it when you’re ready to choose your ecommerce theme. 

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