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Apple Mail for Blocking Tracking Pixels via Email and More Digital Marketing News

Apple Mail for Blocking Tracking Pixels via Email and More Digital Marketing News

This week on Marketing O’Clock, hosts Greg Finn, Mark Saltarelli and Christine “Shep” Zirneheld bring you all the digital marketing news you need to know.

Apple’s Mail Privacy Privacy feature is bad news for email marketers, Twitter wants you to pay a monthly fee for platform improvements and more!

Listen to your favorite podcast player, or watch us on YouTube!

Apple’s Privacy Policy in Mail

The controversial new feature restricts advertisers and email service providers from collecting email tracking pixels from their subscribers. This change prohibits marketers from seeing vital engagement metrics for subscribers using the Mail app on iOS and Mac.

Learn more

Twitter Blue launches in Canada and Australia

Twitter users who pay a monthly fee to subscribe to Twitter Blue will have access to additional features and tools. Offers include a Undo Tweet button, bookmark folders, browser mode for Twitter threads, dedicated support, and custom color themes and app icons.

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Learn more

Take the week

Despite Tim Hallorancomplaints about the advertising platform, Facebook’s revenue continues to rise.

“Facebook revenue has almost doubled compared to 1st quarter performance with last year”

Oh, HOW TO NIQUE FOR THEM.

Meanwhile, their platform has become a post-apocalyptic thunder dome for us advertisers. Https://t.co/vPQvobxyq9 via @sengineland

– Tim Halloran (@timmhalloran) June 8, 2021

ICYMI

Amalia Fowler’s poll shows that many marketers choose to cancel a meeting with the last agency in an account.

Alright #MarketingTwitter

If you took an account and the old agency offered to come by phone to share insights, test data and their thought process in a handover meeting, you would:

– Amalia Fowler (@amaliaefowler) June 7, 2021

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Lightning round

We answer your burning digital marketing questions.

Who is not able to use customer match in Google Ads? What is optimized targeting in Google Ads? When do Google My Business Shortnames differ? Where can you see car ads soon? Why is Mark Zuckerberg in Facebook Creators good grace? How are sites doing after the June 2021 update?

For more information on today’s articles, head over to the Marketing O’Clock website to subscribe to our shows and weekly newsletters. You can also join our Discord community to join the conversation.

Thanks to our sponsor, the US Search Awards! Enter your best work of the year before access to early bird ends June 18th.

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Featured Image Credit: Samanta Hanson, Cypress North

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