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7 ways to write blog introductions that your readers and Google will love

7 ways to write blog introductions that your readers and Google will love

Want to know once and for all how to create opening lines that engage readers and also support your SEO efforts?

A blog introduction carries quite a bit of responsibility. These few lines of copy should fascinate the person enough that they will happily devote their attention to the rest of the page.

The blog intro should also assure readers that they will find what they are looking for on the page. In addition, it should help Google understand what the page is about.

And all of this is quite a challenge, right? Especially when you consider that you need to achieve it all in just a few short paragraphs.

Here you will find seven simple ways to quickly write amazing blog introductions, connect readers from the opening line and support your SEO goals in the process.

Why you should start a blog post with a bang (and why it is also good for your SEO)

The meat of your content – the information the person is looking for – goes far beyond the introduction.

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This is the list of tips they want. Or an in-depth explanation of the problem they face.

Or maybe it’s the crawl that shows a person how to perform a particular task that he has searched on Google for.

But it is hard to imagine that readers would get to the content of the introduction.

So why do the first sentences you use at the beginning of your blog post matter so much?

Why is there so much fuss about blog introductions (and why are they so hard to write)?

First, the introduction is what makes the rest of your content work.

Let’s look at blog introductions from a copywriter’s point of view

Copywriters know the power of opening lines. Whether it’s an ad, product overview, web page copy or content marketing asset, they know that the first few lines they write will make or break the copy.

Here’s why.

A captivating opening invites readers to stay on the page

A good introduction draws a person in and entices them to read on.

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Incidentally, this statement is equally true for all forms of writing — from fiction, copy sales to creating marketing-driven content.

The job of the introduction is to fascinate a reader enough so that they will continue reading. It should also set the tone for the content to come and communicate that the page contains the information they have been looking for.

It connects the reader with you

Blog opening works a lot as the start of a conversation. The introductory section can also show your personality and help you connect with the reader on an emotional level.

I often open blog posts by stating the common issues with the issue I am writing about. For example, I opened a post about A / B testing with these words:

“Scary, huh?”

You have promised to increase the conversions of the new landing page, and now all your hands are watching.

The idea seemed so simple at the time, right? You just had to repeat A / B tests that worked for others and voila … guaranteed more conversions.

But it did not work?

Carried out one by one, the split test of others brought no result at all … ”

A good blog introduction gives a promise

It talks about the benefits of reading the content and inspires the reader to do so.

You often see this aspect of good introductions. Every time someone ends the introductions with a statement like “In this post you will discover …”, they give a promise and entice a reader to stay on the page.

Then there is SEO …

Granted, optimization matters little when writing your ad copy. But when it comes to content marketing, most of what we write should also have a good ranking in Google.

This means that we must:

Communicate the topic of the content clearly from the start. Make sure Google understands this and indexes the post correctly.

A strong blog opening can help with the above.

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First of all, you can (and definitely should) include the target keyword or its variation in the opening lines.

This way, you will communicate the topic to Google and assure the search engine that this content is about what the headline claims to be.

Plus, you can weave relevant keywords in the introduction to provide additional context to explain the page topic even better.

But there is something else – something you may not be aware of about introductions and their effect on SEO.

A good introduction will convince someone to keep reading. This is a great advantage in itself because it means that the person will see and possibly enjoy the content you have written.

The only thing that can lead to some amazing business results:

After all, the person can sign up for your email list. Sure, conversions to a newsletter are typically low. However, if you add a lead magnet to your post, your chances of getting a new signup can grow exponentially. The person can also go to check your product. They may be able to sign up for a demo, make a purchase, you name it. But again, direct conversions from blog content are not spectacularly high. That said, many strategies can help convert blog traffic into sales.

Even the simplest result of those who read your copy – gaining awareness of your brand – is a great result of them reading the copy.

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But there is an SEO benefit to having users stay on one page – sending strong user engagement signals.

To explain this, we need to change our perspective a bit and look at the problem from Google’s perspective. The goal of the search engine is clear: To provide searchers with the most relevant and useful information.

Google (and also other search engines) will first rank the most useful content and use user engagement as a way to determine this usefulness.

If readers stay longer on a page, your engagement metrics will increase and will positively impact SEO.

And that’s something a catchy blog introduction can help you with, too.

How To Write Blog Entries That Achieve All These Benefits And More.

7 Ways to Start a Blog Post to Capture Readers and Increase SEO

Start with an interesting statistic

Maybe you prefer to use statistics somewhere in the copy, not in the opening sentence. And it makes sense.

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Statistics are compelling information that can be used to convince a reader and back up any arguments a writer writes.

But statistics can also increase the reader’s interest and capture their attention. This is especially true if a fact or statistic you use is shocking or presents an unexpected bid for something the reader knows about.

Here’s another example from a post I wrote a few years ago:

“Scary, right?

Last year, 16% of marketers said they published content every day, and 26% admitted to doing it a few times a week. Another 17% confirmed posting new stuff on the blog at least once a week.

And this year, 76% of them admitted that they plan to increase their efforts! ”

2. Ask the reader a direct question about the problem the post addresses

Asking a question is the simplest way to start a blog post, engage a reader, and weave keywords into the introduction.

And you can do this in several ways:

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Ask directly if someone is struggling with the issue you are trying to help them solve in the content: “Are you struggling with writing blog introductions?” With certain problems, it can give a serious blow. Paints a picture of the person’s current situation: “Are you trying to improve your organic traffic with other departments still undermining your efforts?” Ask users if they want the solution you offer: “Do you want to start writing better introductions almost immediately?”

3. Tell readers how you solved the problem

You can make this type of blog introduction sound like a short story or a testimony.

E.g:

“In 2019, our agency almost failed due to [PROBLEM].

Today, our turnover is X times higher than ever before, and [OTHER BENEFITS]. And that’s all because we did one thing right – [SOLUTION]”

It is a relatively simple opening. But because it refers to the problem and what happened after the implementation of the solution, it can arouse a reader’s interest and convince them to read more.

What’s more, by referring to both the problem and the solution, you provide all the information to Google to know exactly what the page is about.

4. Paint a picture in the mind of the reader

Your readers come to your content for something. They have a problem and they see you as someone who can help.

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You can bet on their needs in the introduction. It is a way to make the opening more relevant and engaging.

Ask a question about something your reader might want or need; e.g:

“What if I told you that in order to rank your content well, you do not have to rely on luck or Google’s mood on the day?”

Or tell their story and present the situation from the reader’s perspective:

“Oh, I bet you know the feeling so well.

You enslaved the new piece of content. Hit the keys so hard that your fingers almost started to bleed.

Finally, press release and …

… there is nothing.

Zero. Nothing.

The next few days brought a little bit of traffic. But the breakthrough you hoped for did not happen.

F **** k! ”

5. Confront their mistakes

This is a small variation of the blog introduction above.

Sometimes you just have to tell the person what they did wrong (or even that they actually made a mistake). You need to encourage them to confront their mistakes.

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I do not mean to offend your reader.

But a mild confrontation can catch a reader’s attention, convince them you know what you’re talking about, and get them to read the rest of the copy.

An added SEO bonus is that you will most likely also reveal the topic of the page quite clearly by referring to their mistakes.

6. Enter the subject of the entry

See, this is not a strategy you want to use too much. But it can help if you are stuck writing this blog intro.

It’s actually the simplest way to start a blog post where you simply tell a reader what the content is about.

E.g:

“This post is about generating leads with live chat. Discover best practices for using live chat for lead generation and learn how to convert multiple site visitors into leads. ”

That said, this is not a blog post you should use often.

It’s boring. It’s not going to make your blog look particularly exciting, especially not for someone who’s going to see more than that article.

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But it’s perfect if you feel stuck and need to write that opening quickly.

7. List all the questions a reader may have about the problem

When readers start looking for advice, they have typically already experienced the problem for some time. As a result, they may have a whole lot of questions about it.

They may want to know more generic information about it or think of a particular use case that they will investigate further, etc.

Listing all of these questions in the opening will not only make the introduction more relevant, but it will also cover a wide range of relevant keywords.

Important takeaways

A strong blog opening can engage readers and convince them to keep reading.

It will also reassure them with the relevance of the content to their problem.

Finally, a good blog introduction will also help your SEO efforts in two ways:

This will help Google understand the topic of the page and index it correctly. By enticing readers to stay on the page longer, the blog intro will also help increase user engagement and send quality signals to Google.

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Image credits

All screenshots taken by the author, June 2021

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