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7 daily SEO tasks to add to your marketing plan

7 daily SEO tasks to add to your marketing plan

SEO is hard work. It requires a consistent effort to pay off. In fact, some SEO tasks are better suited to your daily to-do list.

Include these 7 daily tasks in your digital marketing plan and you will be much more likely to see your SEO succeed.

What we cover:

Update existing content Evaluate the quality of your content Remove low quality content Keep track of your rankings Analyze the competition Stay up to date with newsCheck out the technical aspects of SEO

1. Optimize existing content

If you’ve been practicing content marketing for a while, your content library may not live up to your latest standards 100%. After all, both SEO and your marketing quality evolve over time.

Have content experts review old content and determine if it is still suitable for publication with some adjustments. When deciding that you want to update a piece of content, take a look at things like:

Titles Subheadings Meta descriptions Focus keywords Media Facts and statistics The content itself

Your old content may have titles, subheadings and meta descriptions that do not match well with today’s best SEO practices. The media you embedded in your content may be out of date using an old YouTube video template or media that is no longer live. The blog could focus on a particular year that has passed since.

There are all sorts of ways in which content can become obsolete, but optimizing it with the future in mind can help you rejuvenate its lifespan.

2. Evaluate the quality of the content

Who told you that your content volume is top dog? It is the quality of your content that reigns.

Evaluating content quality is not as abstract as it sounds. What you are looking for is rich content.

Rich content is robust. It contains several types of media (such as text, video, and infographics). It provides tons of information that your audience can act on, like service journalism, but from a content marketing perspective.

To keep it simple, develop a box that helps you and your team quickly distinguish rich content from low quality content.

If you’re wondering what to do with the low quality content then read on.

Remove low quality pages

While optimizing old content should be part of your one-page marketing plan, not all old content or pages are worth the time and effort it takes to update or optimize. You should have a system in place to determine which pages are so low quality that they simply need to be removed.

If you have a robust content strategy, this is an SEO task that can be performed daily. It consists of two parts: analysis (to determine if it should actually be removed) and removal (well, that part is obvious).

So how do you know which pages are of such low quality that they can be removed? Focus on content that is thin. This simply means that it adds minimal value (if any) to the end user. Just as you want to prioritize rich content, you want to remove thin content.

Examples of thin content

If it is not suitable for content optimization and it can not remain as it is, you may want to remove it. There are a few ways to do this so you can let Google know that you are removing the page without ruining your SEO

Make a 301 redirect from the page to another URL. Add a noindex tag to the page. Canonize the page to another URL.

Make sure that people can not access the page from your site, otherwise you may have a bad user experience.

4. Check locations

Your SEO ranking gains are worth celebrating, but it’s important to know that Google SERPs can turn into two shakes of a lamb’s tail. New competition is coming fast and you want to be aware of the switches.

Because of this, you need to add “check rankings” to your list of daily SEO tasks. This will help keep your digital marketing plan dynamic so you can respond to the latest needs.

Use the Google Search Console to check your position for specific keywords. Go to “Performance” and scroll through the results to see which queries and keywords you appear in the search results.

Google Search Console

5. Competitor analysis

How can you soar past your competitors on the search results pages if you have not analyzed their approach to content thoroughly?

Analyzing your competitors gives you a starting point for practicing benchmark marketing. You will specifically practice competitive benchmarking, using your competitors as a benchmark for your performance.

The most important part is to define 3-5 key performance indicators from which you can determine results. In the case of SEO tasks, you can include things like the number of keywords that a site ranks by how many number one positions they have and clicks.

Competitive benchmarking

Watch this video to learn how to use competition analysis through benchmarking in your one-page marketing plan:

Stay up to date on industry news

Did you know that Google updates its algorithm thousands of times a year? It is several times a day.

Of course, most of these changes are small and do not warrant a major press release. They are labeled as “improvements” rather than total algorithmic overhauls. However, you will want to stay updated for notable changes.

For example, I post this week’s digital marketing news every Friday on my LinkedIn. I like helping keep my community informed, especially with how fast digital marketing is changing. Industry news can mean it’s time for you to change your one-page marketing plan or daily SEO tasks.

7. Technical control

It can be tedious to check out the technical aspects of SEO, but adding it to your daily SEO tasks actually makes the job a lot easier.

By breaking up the technical checks in your digital marketing plan with a daily to-do method, you will become more thorough in your search. Additionally, you will find technical issues faster instead of finding them weeks after the issue occurred.

When performing these technical checks, look for things like:

Crawl reportsErrorDuplicate contentFirst input delay (FID), largest contentful paint (LCP) and cumulative layout shift (CLS), aka Google Core Web VitalsUsed internal and external linksURL structuresHTTPS site protocolXML sitemap and robots.txt file optimization Schedule accuracy data

You can use tools directly from Google to help you with the technicalities (e.g. Search Console, PageSpeed ​​Insights, Analytics and Mobile Friendly Testing Tool).

Third-party tools that you may want to consider include Screaming Frog and SEMrush.

SEMRush Log File Analyzer

Bottom line: This is just the beginning of your daily SEO tasks

Daily tasks are just part of your digital marketing plan. It is important to focus on the whole picture. Otherwise, you will not reach your goals. This means that small tasks that can be performed on a daily basis are just as important as major SEO reviews.

Given that SEO evolves virtually daily, you can see why daily SEO tasks fit so well into your overall agenda.

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