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7 creative ways to earn or create links to your site

7 creative ways to earn or create links to your site

Establishing high-quality relevant inbound links to a website remains one of the most important components in building online authority – and in turn visible organic search.

It makes sense that the authority and relevance of a site is directly tied to the amount of other highly relevant and authoritative sites linked to it.

This is actually the definition of authority – to be branded as an expert on a topic or topic by a group of like-minded peers. It indicates a symbiotic relationship in which both parties benefit from a boost in mutual authority.

However, establishing authority and building relevant, high-quality web links is increasingly challenging proposals.

In this article, you will find seven creative ways you can look to earn and build relevant, authoritative links back to your online presence:

Produces unique research. Reply to a popular / trend article. Update or elaborate links in relevant posts. Offer free tools. Create unique images or graphics. Review the SERPs. Build trusting relationships.


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1. Produce unique research

Depending on the type and scope of your business, you may have access to your own unique customer or industry data.

You can collect, compile, analyze and organize relevant valuable research into what your target audience will read, like and share.

People generally love relevant statistics and insights that they can compare and measure their own personal or business experience with.

Buzzsumo, a respected tool for content research, is doing well with its detailed, comprehensive research studies.

For example, Buzzsumo has drawn on its own massive database to produce digital marketing insights on content engagement and how to write the best headlines.

These types of useful articles, filled with data-supported insights, no doubt provide abundant backlinks from other digital marketing sites that reference them, in addition to acting as powerful lead generation tools.

Not all organizations have access to the wealth of data that Buzzsumo has available. Go back and look at yours and see if you have unique, useful information to share.


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2. Create unique images, graphics or video

The Internet is largely a visual medium. As such, unique images and graphics can be critical to engaging readers and attracting links.

Unique original images or video

Stock photography is useful for enhancing and complementing copy of websites and blog posts, but unique, creative images expand the content they accompany with much more authenticity and authority.

Make sure to incorporate original photos and images into your content where possible and convenient.

In both B2C and B2B, the use of authorized photos of actual people or products in action is much more likely to result in real human connection and engagement – engagement, which will include sharing and links.

The growth of social media is proof of the power of using human images to tell human stories.

Taken a step further, unique, authentic storytelling via video has pushed YouTube, Instagram, Snapchat and TikTok to the forefront of engagement with viral content.

Videos, like images, can be easily integrated into blog posts and web pages to increase interactivity and entertainment value, which is half the battle when encouraging views, likes, shares and links.

In short, engaging video content is more likely to be linked to than plain text.

If possible, linking from a video to another relevant video or information source and then providing a clear attribution to the source can trigger links.

Do not be afraid to ask referred authors for links directly to your video or the post in which it is embedded.


Infographics were at one time a very popular form of content as they provide a visually appealing and engaging way of presenting simple or complex information and data.

While buzz over infographics is somewhat faded, when created with purpose and planning, they can be an effective way to attract links.

By taking a page from the above section, you need to determine what data or information you have that is best presented via a unique infographic.

The infographic can then be incorporated into a blog post or web page that can be shared.

Infographics can also cite information from relevant external sources, which, when properly attributed and referenced, can in themselves become potential backlink sources.


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3. Reply to a popular article or topic

Sharing your unique opinions on a popular topic or article (whether positive or negative) is a great way to build authority. You can reply via a blog post, a video, a podcast episode or a combination of the above.

Start by basically monitoring popular topics through Google Trends. You can also perform relevant keyword-based hashtag searches via social media such as Twitter, Facebook, Instagram, YouTube, LinkedIn or others where you have identified your audience engages.

Once you have identified a topic (or a particular article) to comment on, be sure to refer / give full attribution to the article author as well as the company or organization to which the author belongs.

Make sure your answer is both authentic and comprehensive with links to other relevant content published by you or any other relevant source.

The ultimate goal is to provide readers, listeners, or viewers with a complete, well-rounded study of the topic that demonstrates your knowledge, expertise, and authority.


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Publish and distribute your views to appropriate social or industry channels, where the hope is again to receive likes, shares and links in recognition of your contribution to the topic.

4. Update or elaborate links in relevant posts

A similar, but perhaps simpler approach to engaging with relevant trends or popular posts, the original author offers complementary, value-creating content.

First identify popular posts using the same methods described above, at which point you have a few options.

A. Click on and review any links in the post to ensure that they work and / or point to appropriate, up-to-date and accurate content.

Especially with older content, you may find links in articles that do not work, and therefore provide an immediate opportunity to fill a gap with your own link.

Similarly, gaps can occur when links and the content they point to become obsolete or outdated. Here you can also offer your own link to relevant, current content as an alternative.


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Many website owners simply do not have the time to review the validity of all their links and you will be doing them a favor while getting a potentially valuable inbound link.

B. In addition to existing links, look for opportunities to elaborate on any keywords or topics mentioned in the article that you have or can create more detailed support content that the article can link to.

In all of these scenarios, you need to carefully prepare a message for the original content writer / website owner explaining why they should consider linking to your content.

This will always be easier if you have already created and are able to share the content you suggest for review.

5. Offer free tools

Regardless of job or task, people are constantly looking for free tips, hacks, tools or templates to help them save time or guide them where they lack knowledge or experience.

A quick Google search for [x calculator] or [y template] will undoubtedly reveal an abundance of results. They are at the top of the list, of course, considered the best tools, which in part means that they have been linked to because of the value they provide.


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If there are unique or useful tools or templates you use to streamline your business or processes, consider sharing them through a resource department on your site.

From an SEO best practice perspective, make sure you have relevant keyword-rich content around the tool or template to provide context to readers and search engine crawlers.

Once you have published the tool, you must also promote it through all relevant channels, socially or otherwise, where you think your audience will see and then potentially link to it.

Encourage and directly ask those who have access to the tool to share it with others if it gave them value.

Ahrefs is a master at providing access to free versions of tools within its SEO platform. In fact, for Ahrefs, this is a key pillar in its product-driven software strategy, as the brand actively promotes these free components in blogs and social posts.

Thousands of its paid users have started engaging in these free tools and then graduating to the premium version of the platform.


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Ahrefs goes a step further and offers a wide range of free SEO training courses with the same goal of attracting and engaging potential clients.

A quick backlink check would certainly reveal a significant volume coming from highly relevant industry catalogs, publications and other authoritative sources.

As a result, Ahrefs consistently ranks high in organic search results for SEO-related terms.

Review the SERPs

A manually intensive and therefore often overlooked (or perhaps simply ignored) method of identifying sources and building inbound links is via the search engine results for your primary focus words.

Assuming you have already done some keyword research, grab and crawl the top 50-100 search results for each keyword for any non-competitive potential backlink sources.

Any domain / site listed in the top 50 is per. Definition relevant and something authoritative in the eyes of the search engines. Relevant backlinks are a clear signal to the search engines in the space where you operate.

Look for opportunities to earn or create links via relevant:


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Directories.Industrial publication ads or links.Association site ads, links or directories.Partner or affiliate sites.Local business sites.Blog posts or article comments.Blog posts or article updates as previously mentioned.Video comments.

In the case of an association, partner, local sites, and blog posts, the level of actual authority is generally less important than the relevance of your business, product, or service.

7. Build trust

The basis of backlinks – and organic authority by extension – is trust.

Ultimately, you will only be able to earn or create links on sites where you have established a level of trust based on the value of the content you ask a site owner or member of your audience to link to.

Trust is achieved, as we all know, not easily or quickly. It requires a consistent demonstration of commitment to delivering value over time.

Trust is a give-and-take proposal, so be prepared to give something in return for the privilege of sharing your content.


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However, resist the urge to pay for links as this only serves to diminish the authenticity and true value of these links. Buying links will typically do more harm than good to your online reputation and authority.

Trust is earned, not bought, and search engines consistently get better at telling the difference.

The benefits of building relevant, high-quality content that others choose to link to can be massive.

Current authority, organic search visibility, and a confident, loyal audience with a higher propensity to sign up or buy what you sell are at your fingertips.

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