4. Increase sales with product demonstration videos
Demo videos are popular and for good reason. They serve a number of purposes, including:
Consumers were already skeptical before the pandemic, but the tidal wave of misinformation among information sources put confidence at a lowest level, according to the Edelman 2021 Trust Barometer.
Demo videos help alleviate the lack of trust because you do not make an empty pitch and expect customers to just take your word for it – you show them exactly what your product can do.
Explanation of key functions.
The beauty of demo videos is that they allow you to present your products in an actual, conversational way instead of an intrusive sales pitch.
Like the psychology behind relying on content marketing instead of cold calling, this low-pressure approach is more appealing to consumers. It also allows you to explain why your product is unique in the market and how it can solve your customers’ problems.
Saves time and money compared to live demos.
Even before the era of social distancing and limited capacity, the reach of your brand with a personal sales representative was much more limited than its digital reach, especially in foreign markets. (Not to mention the expenses that are added when you calculate salary, travel, commission, accommodation and other expenses that accumulate when salespeople travel.)
Now all you have to do is post a link and everyone can see the product demonstration.
5. Embed videos directly on your site
Search engines love videos, which is good news for SEO ranking. Videos encourage your visitors to spend more time on your site, while offering better engagement than plain text or images.
Adding videos to your landing pages can improve conversions by 86%, making them powerful additions to the rest of your content.
There are plenty of opportunities to take advantage of video on your site:
Product pages can show the products that are in use or modeled on a person. The Website may contain your most recent launch of your collection. Your “About Us” page can have a lot of fun behind the scenes at the company and the people who keep it running. It gives consumers a much better picture of who you are than a text bar could.
Ultimately, videos are about engagement. It just makes sense to engage your audience directly on your site.
6. Embed videos in your email campaigns
Email and video should be together. And don’t just take our word for it – adding videos to your email campaigns has been shown to increase your clickthrough rate by as much as 300%.
Depending on your email marketing tools, there is an additional option to take advantage of video efficiency by setting display data to generate a workflow based on whether a customer watched the video, and if so, which video they watched.
For example, if a customer watched 80% of a demo video for your most recent product update, it would be a great way to filter them in a specific sales funnel with similar follow-up content and an omnichannel approach with relevant ads.
How to achieve your video goals with Movavi editing software
We’ve seen many ways video can work to your brand’s advantage by spreading attention, increasing leads, and increasing web traffic, clickthrough rates, and SEO rankings.
But it is important to remember that the quality of your videos will play a big role in defining your success.
Before you start creating your first video, consider the basics:
Where will this video be shown?
Is it a targeted ad on social media or an “About Us” video that will appear on your contact page?
Context matters. Make sure you set the appropriate tone and provide the correct information.
What stage of sales funnel is your target audience?
Are viewers being introduced to your brand for the first time, or are they already familiar with you and looking for more in-depth information about your products and services?
What do viewers want?
What problem are they trying to solve and what is your solution?
For example, an instructional video showing how to use your product will have a different look and feel than a promotional video promoting a flash sale.
All of these considerations should be carefully considered as part of your initial strategy.
Once you have your plan, you need to have the right tools to bring your vision to life.
We were tired of overpriced, complicated multimedia software solutions that were neither beginner nor budget friendly. So we set out to change the standard and make powerful editors available to everyone at any level and on any budget.
Our mission is to create an environment that makes managing video, audio and image files an enjoyable and time-saving experience. We want to provide our users with the tools they need to solve any multimedia task with our affordable, easy-to-use mobile, desktop and online apps.
Our products work for both Windows and Mac. We offer everything you need to achieve your video marketing goals:
Video Editor: Intuitive video editing software that includes custom effects, keyframe animation, ready-made intros, titles, filters, transitions, Chroma Key to change backgrounds, etc. Video Converter: A lightning fast converter capable of converting your media files into more than 180 formats. Upload videos, music and photos to any platform or device while maintaining quality. Screen Recorder: Software for easily recording webinars, online calls, video instructions, tutorials, live streams, online events and more. Our intuitive tool allows you to draw on your screen, use your webcam, display the mouse and keystrokes, and even schedule a recording to start automatically on the date and time you choose. This is a must-have program if you are interested in screencasts.
Whether you are a beginner or a professional, our products are easy to use with a wide range of features that can be optimized for personal use, business or education for both students and teachers.
All Movavi software is available in a trial version, so users have the opportunity to test the programs and make sure the software fits their needs well.
Trial versions include all the features in full version, but they have a deadline of how many days after installation they can be used.
Unleash your creativity and start your video marketing campaign with Movavi
We’ve covered some of the current successful trends to make video a powerful addition to your content strategy and have also looked at the tools available to help you make that vision a reality.
Your multimedia editing software should not be so complicated to use that it costs too much of your valuable time to create assets, making video an unattainable goal for your brand. That is precisely why we developed an affordable option that does not require an expert to function.
The success or failure of your video campaign largely depends on the tools available to you. Simple yet powerful software can take you much further than overly complex programs that have so many bells and whistles that they are difficult to navigate.
Ultimately, what really matters is bringing your beautiful video content to life in a form that is best optimized for the benefit of your brand, whether it is social media, email, website or other avenues.
Are you ready to start your next marketing strategy? Let’s join us! Try Movavi and see how we can help your brand get started with new video content.