Video extensions are officially here and we have deets on how to add them to your account!
Access to video extension
Earlier this spring, Microsoft Ads announced that video extensions were moving into beta. Now they are available to advertisers globally on the desktop. The mobile format is only available in the US and will be rolled out to additional locations over time. A timeline for wider mobile rollout has not yet been announced.
How do video extensions work?
Video extensions appear next to an ad as a thumbnail and expand when clicked. Video extensions can be used with other extensions, including sub-page links. Advertisers can add a link to the video overlay that takes users to the landing page.
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Video views are charged at the same price per Click as ad click. Only the first click will be charged, and subsequent clicks on the same ad unit in the same auction will not be charged.
How to set up video extensions
Setting up video extensions is quick and easy. Here are the steps:
They need to be created in the Microsoft Ads UI (at least for now), so you need to navigate to ads and extensions from the left-hand navigation and then select “extensions” from the top sub-navigation. Choose there video extensions when you are there. from the drop-down menu. Then click the “add extension” button. If no other video extensions are yet in the account, two large white boxes will appear (where you can review existing extensions in the future). Below the field, click on the link that says “Add new video extension”
Then just add your video, either by uploading it or via a link. Then you will need to add some information, including: The name (this is not public and is for organizational / labeling purposes only) Select a thumbnail for your videoAdd display text, which appears below the videoAdd all text, in video does not load.Add action text to CTA button that appears below the video as it plays. Add a final URL to the CTA button. Separate desktop and mobile URLs can be used.
Ready to configure your extensions? Here are the requirements:
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The length should be between 6 and 120 seconds. Microsoft recommends MPEG-2, MP4, or MOV, but also notes that most other formats are acceptable. Videos should be in the range 16: 9 to 9:16, meaning a 1: 1 would also be acceptable. A resolution of 120 × 120 is required, but 720 × 720 is recommended. The higher the better. The files must be smaller than 10 GB.