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4 Ways to Optimize for Google Page Experience Update

4 Ways to Optimize for Google Page Experience Update

If you’ve got your finger on the pulse of Google and its algorithm is changing, you’ve probably seen a lot of news about the Page Experience update over the last year.

The good news? The update is finally here!

If you still have not come to optimize for Page Experience metrics and your competitors have, you may just find that they are enjoying a ranking increase that you are missing out on.

In this column, you will learn about three key priority areas that will help you prepare for the Google Page Experience update, as well as several other issues that should be on your to-do list.

1. Work at your loading speed

The first of Google’s CWVs is the largest content paint (LCP), which refers to the largest and most important piece of content on a web page.

This metric determines how quickly your page renders its most important content for users to see.

There are a number of ways to optimize for LCP. One thing you can do is optimize your server, as sluggish response time can sometimes be associated with slow servers.

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Accelerating a server may involve running some performance guides so that the server displays a static page when requested, rather than creating the page each time someone clicks on it.

Other web page components that can slow down LCP loading include block-level images, videos, and elements with text features.

If these topics on your pages are over the fold, the slower they load, the slower your LCP.

To fix these things, you need to compress your images and text files, cache certain assets and preload some of your items.

2. Work on your interactivity

The second CWV is the first input delay (FID). This is the time it takes for users to interact with an item they have clicked on, such as a link or button.

In the eyes of Google, your FID should aim to be shorter than 100 milliseconds. But let’s talk about what that means.

Readers are no doubt familiar with web pages that make them wait forever after clicking on an item to go to a new page, edit a shopping cart and the like.

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Well, that’s not good for users. But why does it even happen?

This is primarily because the browser is too busy with other tasks, such as analyzing and executing a large JavaScript file.

Now we will primarily focus on the users’ first interactions with a web page, which means how long it takes to load.

Just like meeting someone new, first impressions mean something. If users from the beginning know that your site is slower than a snail, they are likely to leave and not come back.

But a strong first impression – as on a page that loads quickly – will go a long way towards increasing user engagement with this page in general.

That is why FID is so important.

How do you solve it? It depends on your specific site.

Use tools like PageSpeed ​​Insights to see how you are doing and where you can improve.

These are some serious web dev things. You want to research splitting long tasks, minimizing JavaScript, and prioritizing script loading so that the most important elements are available to users first.

3. Work on your layout change

Finally, we have the third CWV, cumulative layout change (CLS). It is a measure of how much your web page’s content layout moves while the page loads.

You have probably experienced this problem as well.

You are waiting for a page to load fully, and just click on something to find that another item is loaded on the page and push the desired item in a different direction.

As a result, you clicked on something you did not want, such as an ad or even a “Place Order” button.

It provides a bad user experience, which is why CLS means something enough to be considered a key element of the page experience.

How can you address this to take advantage of the placement increase that CWVs can offer?

You need a CLS score of 0.1 to “pass” the Google test. That’s the maximum that Google will see.

Any higher and your web pages are likely to change quite a bit. Google considers a score of 0.25 to be poor.

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If you’re using a WordPress site, you’ll probably notice that the following elements are causing your CLS:

Dimensionless images and videos. Dimensional ads and other embedded objects Animations and other dynamic content Flashing unstyled text.

Determining CLS applies mainly to mobile, as Google prioritizes mobile-first, but also because mobile devices have weaker processors and smaller display ports.

What do you need to do to remove this layout? It depends on what causes it, but if we take two examples from above:

Browsers do not know how to place images and videos without dimensions, which means that the areas in which they will eventually change are likely to change when a page loads. You can lock this down by adding specific dimensions to your photos and videos. Then you need to preload your fonts when it comes to flashing unstyled text. It tells browsers to load your fonts as a priority element – in the first meaningful paint. In that case, you do not have any jarring font changes that will cause cumulative layout changes.

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4. Other side experience elements to keep in mind

Of course, Core Web Vitals are not the only things you need to study to optimize your site for updating Page Experience.

Take mobile usability.

Google will now rate each site according to its mobile friendliness, especially with regard to issues such as small text sizes and the use of Flash media, which today’s mobile devices do not tend to support.

There is also the issue of the Page Experience report in the Google Search Console.

This is an overview of how your site is performing with the page experience update, but what about all those site owners who say they do not see any data?

Google has confirmed that an empty report simply means that there is not enough crucial data to say one way or another how your site is performing.

Even if you have decent traffic, the answer is probably that you just need more traffic – and that traffic should generate relevant data – if you want the report to be completed.

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Google wants to see a great user experience not only in organic content but also in advertising. Make sure that ads on your site are not disruptive or distracting.

And do not forget that your site needs to be secure if you want to do well with the Page Experience update.

Insecure HTTP just doesn’t cut it anymore. Users need to know that their data is safe with you on your site – and Google needs to know that too.

The page experience update is here, so get moving

There is a lot to manage when it comes to your Core Web Vitals and page experience, but at the end of the day, it’s about providing the best possible user experience.

If you have not cut out time to now check and optimize these elements, you want to do it as soon as possible.

But do not panic. You will not be algorithmically penalized for not being in line with all CWVs and Page Experience elements.

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According to Google, this update is a kind of tiebreaker. If all other things are considered equal, it may give you the benefit of offering a better experience as determined by the above measurements.

And if you see the ranking drop, it’s not because you’ll be penalized. Your direct competitors may be prioritizing these optimizations, and you may not.

It’s an incentive to get moving!

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