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4 tips for better managing multiple SEO projects at once

4 tips for better managing multiple SEO projects at once

Today’s Ask an SEO Question comes from Akshay in Ahmedabad who asks:

“Do you have expert advice to manage multiple SEO projects on a daily basis? Would appreciate tips or any kind of guideline that can help SEO professionals like me. ”

The first thing that comes to my mind when I hear this question is that it has a deeper context: how do you stay on track with projects that compete for your interest and focus?

We need to address how to keep track of multiple SEO projects, as well as how to stay focused as these two goals go hand in hand.

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Create monthly delivery plans and stick to them

SEO can be difficult for many clients to understand, including the work done. Some things are tangible (meaning they can see them), such as updating headlines and internal links.

But other important SEO tasks – e.g. Updating canonical tags, building links and resolving 404 errors – is not.

It is therefore extremely helpful to provide your customers with a list of deliveries in advance. I like to schedule deliveries a month in advance (with closing dates) and give my clients the schedule.

So when the month ends, I include in my reports the deliveries that were completed.

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This performs three things:

It makes our SEO work more tangible. It shows clients that we meet our deadlines. It helps with prioritizing daily tasks, which leads us to our next tip.

2. Make Project Management Software your best friend

I do not think I could be organized with multiple clients without a project management platform. There are plenty to choose from and many have free versions including Asana, FreedCamp and Trello (tip: Trello syncs with Semrush).

Once the delivery plans mentioned in the previous tip are created, load the tasks into your project management platform.

I typically add a due date for the assignment at least 2 to 3 days before the deadline given to the client. It gives us some wiggle room to make sure we do not arrive late with any deliveries.

Some platforms allow you to prioritize tasks, which also helps you stay on track.

Start each day by reviewing your assignments

Once you have configured your project management software with your deliveries and due dates, it is easy to review your daily tasks.

I start each morning by reviewing what tasks have been designated for the day. Check them as you go. Later in the workday, review what is coming the next day so that you are mentally prepared.

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Personally, I prefer to stay focused on one client at a time if possible.

In other words, if I have multiple tasks for the same client on any given day, I will group them together and continue working on them until they are finished. Then I move on to the next client’s tasks.

4. Avoid multitasking to stay focused

Staying focused is hard for many of us because you probably have all kinds of messages, calls, messages and other interruptions throughout the day.

When you hear the message that an email came through or you have received a new Slack message, it is too easy to get off the task.

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Instead of just checking one email, you end up going through your inbox, writing your answers and then going online to check something. The next thing you know, an hour has passed.

Even if you had the discipline to check just one email, it takes about 64 seconds to restore your mindset.

It may not work much, but multiply it by the number of times you check your email and you will see how quickly the minutes are added.

However, it is not just emails. Phone calls and meetings can also divert your attention and make it harder to get back on track.

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There are a few things you can do to stay focused. Only close your email, IM and text applications completely when working on client tasks.

Second, consider blocking your calendar. Phone calls and meetings are a necessity for an SEO company, but try to plan them in such a way that you leave large chunks of time to devote to the client’s work.

Third, find what helps you focus, whether it’s a room alone, music or something else.

All of these things have helped me manage several SEO projects successfully. I hope they help you too!

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More resources:

Editor’s Note: Ask an SEO is a weekly SEO consulting column written by some of the industry’s best SEO experts that has been hand-picked by the Search Engine Journal. Do you have a question about SEO? Fill out our form. You may see your answer in the next # AskanSEO post!

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