Are exchanged or reciprocal links okay with Google?
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20 ways to get indexed by Google

20 ways to get indexed by Google

Why is Google removing content from its index?

Google chooses to exclude some web pages because not all optimizations are good and some content just does not give a good response to searchers.

You could accidentally publish spam pages in search of SEO or try to deceive Google’s algorithm.

In this column, you will learn more about 20 different ways you can find your site indexed by Google, including:

Review blocking through Robots.txt file.Spammy pages.Keyword stuffing.Duplicate Content.Auto-Generated Content.Cloaking.Sneaky Redirects.Phishing and Malware Setup.User-Generated Spam.Link Schemes.Low-Quality Content. Hidden text or links. Doorway sides. Scraped content. Low value affiliate programs. Bad guest posts. Selection of structured data in spam. Automated queries. Exclusive web pages in your sitemap. Hacked content.

20 practices to avoid to prevent de-indexing of Google Search

Certain SEO techniques can remove your site from Google search. Here are the 20 schemes to avoid so you can rank on the SERPs:

Review the block through the Robots.txt file

You will end up removing your URL from Google’s search results pages (SERPs) even if you have a crawl block in your robots.txt file.


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The page cannot be crawled or displayed due to robots.txt

“The page cannot be crawled or displayed due to robots.txt” is a standard error message that appears when your web pages cannot be crawled.

If you do not want the page blocked, update your robots.txt file so that Google crawlers know how to index it.

To do this, go to the robots.txt file in the root directory of your site:

Make sure your robots.txt file looks like this:

User-agent: Googlebot Disallow:

Instead of:

User-agent: Googlebot Disallow: /

Spammy pages

Did you know that Google finds over 25 billion spammy pages every day?

There are several spam mechanisms that Google finds on various websites. According to Google’s web spam report from 2019, link spam, user-generated spam and spam on hacked sites are the three best spam trends.

If you create suspicious pages to trick users and search engines or leave your comment section unprotected from user-generated spam, you risk removing your URL from Google’s search results.

3. Keyword Filling

Keyword filling refers to the irrelevant and exaggerated placement of a specific keyword through a piece of content.


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While keyword stuffing may seem like an easy way to increase your rankings, you also run the risk of having Google remove your site from search results.

Mention your keywords naturally in places like your site’s URL, post title, metadata, introduction, subheadings, conclusion and sparse in the body.

Overall, each keyword placement should have a relevant context.

4. Copy content

Google does not endorse duplicate content, whether you copy the content of other websites or reuse the content of your web pages.

Google removes content that is plagiarized from the SERPs.

To avoid this, create unique and relevant content in accordance with the rules of the search engine.

To include duplicate content pages on your site, use the x-robot and add a noindex tag and nofollow HTML meta tag.

5. Automatically generated content

Many website owners are Chief-Everything officers in their companies and therefore have little or no time to create content.

Article winners can be tempting as a quick fix. However, using article spinners can get your content removed from search results.

Google removes automatically generated content because it:

Focuses on replacing keywords with synonyms. Adds little to no value to readers. Contains errors and lacks context.

6. Blurring

Concealment is a violation of Google’s rules. It gets your site removed from Google search.

In case of concealment, content delivery depends on “who” the user agent is. For example, a web page may display text for a search engine bot and images for a human user.

In other words, site visitors can see images or even malicious content, while search engines like Google and Bing will see search engine optimized content.

7. Sneaky redirects

Google penalizes sneaky redirects, as t shows content to human users other than what was passed on to search engines – in the same way as veiling.

You risk removing your URL from Google if your redirect is a manipulative move.

Nevertheless, you can use redirects to send a user to:

Updated site address. URL that contains merged pages.


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8. Setting up phishing and malware

Google bans cybercrime, whether it is phishing or setting up malware such as Trojans and computer viruses.

Google Content Removal is enabled if you create malicious web pages to:

Get unsolicited access to users’ sensitive information. Hijack user system features. Corrupt or delete important data. Track users’ computer activity.

9. User-generated spam

While user-generated spam can appear on high-ranking websites, excessive user-generated content can cause Google to remove your URL from Google’s search results.

This practice is common on platforms that give users access to tools and plugins to create their accounts or add comments.

Common examples of this spam include comment spam on blogs and forum spam – with malicious bots spamming the forum with links to viruses and malware.

10. Connection arrangements

Link schemes include the act of requesting link exchanges to increase the number of backlinks and ultimately search rankings.

These manipulative builds of links, such as link farms, private blog networks, and link directories violate Google’s SEO guidelines.


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Google Rejects:

Paid links for manipulating search results. Link folders in low quality. Invisible links in the footers. Comments and signatures on forums with keyword-filled links.

11. Low quality content

When you create low quality content, your content may be removed from Google Search faster than you think.

You should not post irrelevant, meaningless or plagiarized content for keyword ranking or consequence sake. Take the time to write original, high-quality posts that your audience will find useful.

12. Hidden text or links

Avoid using hidden text or links to increase your ranking. It violates Google’s rules and may result in the removal of your URL from Google.

Google removes content that contains text or links that:

Seems impossible to read. Hide behind a picture. Match the background color of the site.


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13. Door opening sides

Doorways, also known as portal or bridge pages, are related sites or pages that rank for specific search terms but lead to the same destination when you click.

Google penalizes users for door-opening pages because the sole purpose is to gather huge traffic to a web page while deceiving users with various search results.

14. Scraped content

Some site owners pull content from high authority sites to their sites with little or no content change. Although they change the content, they do so by replacing the words with their synonyms.

While scraped content may disguise itself as curated content, it violates Google’s webmaster guidelines and may result in the removal of your site from Google search, as it:

Carries no originality. Results in copyright infringement.

15. Low value affiliate programs

On your WordPress site, you may be running affiliate programs while simply posting the descriptions of the promoted products you find on other platforms. Google considers this behavior to be a bad content marketing effort and may therefore remove your URL from Google search.


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In general, Google removes the content of thinly linked pages from appearing on the SERPs due to low quality content.

16. Bad guest posts

Guest posting is a good SEO habit when done right.

On the other hand, if you do not set strict guidelines and publish low quality guest posts that link to spam blogs, Google may de-index and remove your site from search.

17. Spammy structured data markup

Google’s structured data policy says you should avoid misleading or spammy markup to avoid getting penalized.

Google determines whether a URL should appear in search results and rich snippets using data selection. If it finds irrelevant, tampering, hidden or dangerous content on your site, Google may remove that content from its index.

18. Automated queries

If you submit automated queries from your site to Google, you could be penalized.

Avoid submitting bots or automated queries to Google to see how your site ranks. It violates the Webmaster Guidelines and Google may index and remove your URL from Google search.


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19. Exclusion of web pages in your Sitemap

Like metal to a magnet, search engine bots are attracted to sitemaps.

Your Sitemap helps Google quickly understand your site by:

Provides an overview of pages and their meaning. Displays details about photos, videos and news. Shows how your content is related.

To remove URLs from Google search results, you can exclude web pages from the Sitemap that you do not want Google indexed. You should still block the page using robots.txt if you really do not want Google to find and index it.

You can also check your Google Search Console account to see how your Sitemap works.

20. Hacked content

Hacked content is a concern for cybersecurity. It refers to all content found on your site without your consent – added via a secure backdoor – to invade users’ privacy or resources.

Like website malware, hacked content can result in the removal of your site from Google search. Google removes content like this from search results to ensure users’ safe browsing.


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Final thoughts

Do not inadvertently remove your site from Google search by trying every SEO technique you find on the web. Avoid these 20 steps we mentioned above – unless you want specific pages excluded from the index.

Google removes content that does not meet its guidelines. Stick to the rules and create quality content that addresses the intentions of the searchers to keep growing your site’s presence in search.

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