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10 unique and free keyword research tools you did not know you needed

10 unique and free keyword research tools you did not know you needed

When it comes to SEO, keyword research is an important fundamental step.

It’s easy enough to reject keyword research in favor of the more generalized ‘write good content’ strategy.

The flaw with this approach is that “great content” does not differentiate between people at different stages of the buyer’s journey.

Keywords do.

You need to know what people are looking for and how they are looking.

For example, one of the initial stages of the buyer’s journey involves seeking information. People type queries into a search engine that can contain phrases such as [how to], [ways to], and [guide].

The specific use of keywords changes the closer a person gets to buying (or converting).

For example, keywords that include [where to buy], [discount], and [sale] Specify a searcher who is no longer in the consideration phase – they are ready to buy now.

Because it comes from the world’s largest search engine, the Google Ads Keyword Planner tends to be the first thing people think of to do keyword research.


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However, Google limits the amount of useful keyword data it provides. It is not specific enough to take strategic action.

In addition, this keyword data is in many ways irrelevant to placement in relevant organic search – it specifically refers to paid ad data.

Fortunately, there are several other great keyword research tools on the market – some free and some paid.

In this list you will find some of the most unique and free alternatives to keyword research tools out there.

1. TagCrowd

Analyzing the content of your competitors is an important part of proper keyword research.


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While there are tools like Semrush and Ahrefs that make this process easy, these popular options come with a large price tag for even the lowest cost plans at around $ 100 / month.

Not everyone – especially those whose primary job does not revolve around SEO – can justify this expense. If you are not already using any of these tools and are looking for a free alternative, consider TagCrowd.

The premise behind TagCrowd is simple; it allows you to visualize word frequency by creating word / text / tag clouds.

Being able to see a competitor’s most common keywords for a given page can help you understand their keyword strategy – no expensive tools required.

TagCrowd is pretty straightforward to use. There are several ways to add and analyze content:

Upload a file. Enter the site URL. Or paste the page text.

2. Keywords everywhere

Keywords Everywhere is a free browser add-on for Chrome and Firefox that collects data from over 15 of the most popular keyword tools, including Ubersuggest, Answer the Public, Google Search, Google Analytics and Search Console (among others).

When you enter a Google search query, Keywords Everywhere shows you some basic but useful information, including Google keyword search volume and data per page. Click.

Keywords everywhere gather data from multiple sources, making it easy for you to access the most relevant data and download to PDF, Excel or CSV file formats.

3. Trade word

If you own an Amazon store, Merchant Words is the perfect keyword research tool for you.

Merchant Words collects data from over 1 billion actual Amazon searches around the world. All of their keyword data comes directly from shopper searches in the Amazon search bar.


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It calculates volume using a proprietary algorithm that takes into account Amazon site-wide traffic, search ranking, and current and historical search trends.

You can test Merchant Words for free with a limited number of keywords.

The paid version starts at $ 29 / month (US data only) and is $ 149 / month if you target a global audience.

The price includes unlimited searches and CSV downloads as well as customer service support around the clock.

4. PinterestKeywordTool

At first glance, this tool looks a bit spam.


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And to be fair, PinterestKeywordTool does not provide much useful keyword data – especially in terms of search volume or ranking.

What it can tell you is if a keyword is popular on Pinterest and if there are other keywords with long tails that you should consider.

5. Keywords.Guru

Keyword.Guru collects results from top search engines (Google, Yahoo, Bing) and e-commerce sites (Amazon, eBay).

Once you start writing, it delivers results based on what people are searching for in real time.


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Keyword.Guru does not show keyword quantity information for keywords, but it does show you the most common searches for a seed keyword.

Using these real search results, you can deduce which keyword phrases are most commonly used.

6. Keyword Shitter

It does not take a genius to figure out what Keyword Shitter is doing: it spits keywords out as if there is none tomorrow.

The program works by preparing Google AutoComplete for queries.


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If you do not want that many keyword suggestions, you can narrow down the results by adding positive and / or negative filters.

7. Google search data

Is this proposal unique? It depends on your level of awareness regarding the free keyword research tools available to you.

But many forget the amount of data available without leaving Google.

There are three Google search features that can help you deepen topics and article structure.


Google AutoComplete shares search suggestions that contain different long-tail versions of your primary keyword based on actual user data.


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People ask too

People asking is also similar to AutoComplete, but instead of focusing on the long-tail versions of your keyword, it shares the question that searchers are asking that pertains to your keyword.

These tend to be good for subheadings and excerpt suggestions.

Related searches

(Searches) Related to shows devices that do not necessarily involve the same exact words as the primary keyword you entered, but are semantically related.


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They represent related topics that may make sense to bring in your article based on what users are interested in learning.

8. Also asked

AlsoAsked is a freemium keyword research tool centered around People also query Google data.

It suggests relationships between topics with useful images. You can download data as .CSV or .PNG files.

Asked is also different, but similar to AnswerThePublic, both providing additional context to Google data, with AnswerThePublic focusing specifically on AutoComplete data.


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9. StoryBase

StoryBase is a first-class keyword research tool that focuses on the finer details of search intent and search properties.

This is an excellent tool for brands that want to connect with their most ideal audiences in search.

StoryBase maps different data points together to help you more quickly understand their relevance. A paid plan also provides access to various useful content analysis tools, including keyword performance and heatmaps.


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10. Keyworddit

Keyworddit, Reddit keyword research tool, provides yet another opportunity to optimize your keyword research in terms of connection to your target audience.

Diving into Reddit marketing is not as complicated as some build it up in their minds to be. But you can not be effective until you have played around on the platform as a user.

Once you have done that, you will discover how Reddit can deliver unique audience insights.


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Examine subreddits (groups) that represent the characteristics of your target audience. Then run the subreddit names via Keyworddit to extract keywords that represent what engaged users are talking about the most.

Keyworddit is a goldmine for ideas. Note that search volume is based on Google search data, not Reddit search data.


Keyword research is an important component of any good SEO strategy.

It no longer makes sense to rely solely on data retrieved from the keyword planning tool in Google Ads (if it ever did in the first place).


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The good news? There are plenty of paid and free keyword research tools to choose from.

While popular paid keyword research tools provide the most data (with the easiest way to uncover it), free keyword research tools can still be quite insightful – without the high cost.

Featured Image Credit: Paulo Bobita

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