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10 Tips for Successful Outsourcing of Enterprise SEO

10 Tips for Successful Outsourcing of Enterprise SEO

One of the biggest challenges that SEO professionals face is how to perform tasks with limited time and resources. This is especially true for content development, getting links and implementing SEO recommendations.

So when you are leading a growing SEO team, there may come a time when you need to outsource work to manage deliveries and the required amount of work.

But how do you know which supplier is right for you and whether you should outsource in the first place?

It helps to ask the right questions.

Use these top tips for successful corporate SEO outsourcing to evaluate your options and get a better result.

1. Always ask for samples of work from a relevant vertical

For example, if you are managing SEO for a pharmaceutical client, look for examples of content that they have written for a pharmaceutical company, as the sector is highly regulated and technical.

If you can, ask to see examples of live content under the company name, giving you an idea of ​​what type of clientele they work with.

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If, for example, I Am looking for someone to write content for Pfizer, I would like to see examples of content from leading pharmaceutical companies like Merck, Eli Lilly etc.

2. Make sure you have a 30-day clause in your contract

We do not live in a perfect world, and sometimes things just do not go according to plan.

Earlier in my career, I worked with an agency and we used a company to translate and optimize some international content because we did not have the optimal proficiency in languages ​​internally.

However, when we sent the recommendations over to the client, the client warned us that this could never happen again because the quality was so poor. We called our partner and told them we were ending the relationship. But it was only when we looked at the terms of the contract that we realized they had a 60-day clause.

We had to pay them for services for the next two months. This was a great lesson.

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3. Always ask for new references with the company’s email address and phone number

This is important so that you can validate who you are talking to. Also, check out that person on LinkedIn and make sure they work where they say they work.

I always love references with personal email addresses and cell phone numbers because there is no way to validate who they are.

However, if you check the person on LinkedIn and their photo and name are on the company website, it gives legitimacy to the reference check.

4. Make sure the company has insurance

God forbid that the company you outsource your work to has some shady tactics that cause your client to be hit by an algorithm update or manual action and lose revenue.

If the company has insurance, they can cover themselves in case of lawsuits. This is especially important at the company level, where the effort can be high.

5. Have a non-competitive and non-revealing agreement between your company and your outsourcing partner

Again, this is especially important for clients at the enterprise level.

For example, let’s say you work with Amazon. You do not have an NDA in place, and your partner starts telling people, “Yeah, I just landed this big contract working with Amazon.”

Guess what? Amazon is not their client – it’s yours. But when the word comes back to Amazon, you potentially risk losing your contract and facing a lawsuit because you have technically violated your NDA.

6. Always be transparent

If you outsource work, always inform your client.

For example, if your agency is not good at translation services, inform your client that you have a relationship with an external company for these services. Honesty is always the best policy.

If they ask you for the name, give it to them and always remind them that you are getting preferred agency prices if they start thinking about going directly to them.

7. Always treat your outsourcing partner as a member of your team

Once you have signed an NDA, share strategy documents with your provider so they understand the goals and challenges of improving performance.

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You and your supplier must be strategic partners, and everyone must have a common goal in mind: to get results.

8. Ask for free trials so you can try before you buy

Most vendors are willing to take on a test assignment if it means getting thousands of dollars and building a new relationship.

For example, let’s say you work with a client who sells computer equipment. You can ask them to create an 800 word blog post in 3 ways to tell you when it’s time for a new hard drive.

Many will do so to build trust and get your business. Of course, if you end up using the blog post, you can add it to their first payment.

9. Always ask for case studies and video tests, if available

Case studies are a great way to see how the salesperson is doing. They are also a great way to see the quality of the work that the salesperson is doing, what type of work they are doing and how they are doing it.

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If they did a great job for a client like you, chances are they can do a great job for you too!

10. Understand your time and cost savings

The main purpose of outsourcing is to get things done that you do not have the time or resources to do internally.

If you can put an ROI on outsourcing, you can find out if it is a cost-effective solution or if you need to hire new resources internally to get the job done.

Ends

Outsourcing SEO tasks to businesses can save a lot of time, reduce costs and help manage your client’s SEO campaigns.

It frees you up again to work on other tasks and strategies that drive business results.

Following these 10 tips can help you choose the right partner for your agency or consulting firm – and avoid choosing the wrong one. Do your due diligence and you can create a successful strategic partnership that will create results for your customers or organization in the years to come.

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